Reference No: QM0101(A)Pages: 6Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: PROD0107Pages: 18Published on: 1, January, 1976
Abstract: This comprehensive case deals with all aspects of materials planning and control in a medium?sized public sector manufacturing organization with an annual sales turnover of over Rs 3 crore. The emphasis is on spare parts management. The case raises the following issues: fixing of targets for investment in inventories; inventory ... More
Reference No: MAR0145TECPages: 8Published on: 1, January, 1976
Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More
Reference No: MAR0180(A)Pages: 11 Published on: 1, January, 1976
Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural non commercial campaign. A ... More
Reference No: BP0087(A)Pages: 26Published on: 1, January, 1976
Abstract: The case describes the setting up Steel Authority of India Limited as a holding company for steel and associated input industries. It contrasts the various forms of organizations for government administration of indusry - joint stock company form, departmental undertaking, and the statutory corporation. ... More
Reference No: F&A0263(F)Pages: 22Published on: 1, January, 1976
Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: BP0076(A)Pages: 12Published on: 1, January, 1976
Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 1968 71, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More
Reference No: QM0086Pages: 4 Published on: 1, January, 1976
Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: QM0059Pages: 5 Published on: 1, January, 1976
Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More
