Latest published cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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Authors: Patel, Nitin R;

Reference No: QM0059 Pages: 5 Published on: 1, January, 1976

Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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Authors: Bhatnagar, S C;

Reference No: QM0093TEC Pages: 8 Published on: 1, January, 1976

Abstract: Discusses the general problem of designing material provisioning systems for overhaul spares. As an illustration, an overhaul system for aircraft spares is discussed. The case discusses a simulation model and the use of this model for obtaining optimal material provisioning policies. ... More

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Authors: Murthy, K R S;

Reference No: BP0087(A) Pages: 26 Published on: 1, January, 1976

Abstract: The case describes the setting up Steel Authority of India Limited as a holding company for steel and associated input industries. It contrasts the various forms of organizations for government administration of indusry - joint stock company form, departmental undertaking, and the statutory corporation. ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(D) Pages: 2 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Issac, Akkanad M; Puranik, C S;

Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

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Authors: Murthy, K R S;

Reference No: BP0092(B) Pages: 17 Published on: 1, January, 1976

Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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Authors: Shamihoke, A C; Rama Rao, T P;

Reference No: QM0056TEC Pages: 5 Published on: 1, January, 1976

Abstract: This note provides a general introduction to various system software components like assemblers, loaders, compilers, interpreters, operating system, etc. ... More

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