Reference No: MAR0250TECPages: 5 Published on: 1, January, 1979
Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More
Reference No: PSG0010TECPages: 20Published on: 1, January, 1979
Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More
Reference No: BP0166Pages: 10Published on: 1, January, 1979
Abstract: Discusses the gap between the prescribed structures and the actual processes taking place in a government undertaking, and the styles adopted by the principal actors to respond to this anomaly. Also raises questions about the consequences of such a gap for the individuals concerned and the system of government corporation. ... More
Reference No: MAR0238Pages: 6Published on: 1, January, 1979
Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More
Reference No: CMA0508Pages: 17Published on: 1, January, 1979
Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More
Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
Reference No: CMA0464TECPages: 6Published on: 11, December, 1978
Abstract: The note presents the data on the growth of poultry industry in India and the North Eastern Region and brings out the economic importance of the exotic hen breeds. Issues relevant for economic analysis of three different systems of poultry keeping, i.e. 1) Deep-litter, 2) Cage, and 3) Free range back yard, ... More
Reference No: CMA0469Pages: 15Published on: 11, December, 1978
Abstract: The case deals with the problems of marketing tobacco in a taluka, and raises the question of management problems relating to marketing efficiencies of tobacco leaves from growers to manufacturers. ... More
Reference No: CMA0463Pages: 4Published on: 11, December, 1978
Abstract: Terraced cultivation has been conceived of as an alternative to shifting cultivation in the hills. The case deals with one such experience in Meghalaya. Facts collected by an independent research agency have been summarized to provide a basis for discussion-whether the effort is in the economic interests of the jhumias ... More
Reference No: CMA0450Pages: 14Published on: 4, May, 1978
Abstract: The chief of the agricultural finance division of a southern bank was examining the guidelines for implementing the programme of financing primary agricultural credit cooperative societies. His main concern was to operationalize this programme keeping in mind the financial and organizational efficiency of the primaries and the present system of ... More
Reference No: F&A0319EXPages: 2 Published on: 1, January, 1978
Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More
Reference No: QM0137(A)Pages: 16Published on: 1, January, 1978
Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
