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Latest published cases

List of Latest Published Cases

  1. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

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  2. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  3. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  4. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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  5. Food Corporation of India (B)

    Authors: Kulkarni, G R;

    Reference No: BP0091(B) Pages: 27 Published on: 1, January, 1976

    Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More

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  6. Process Evaluation System for a Family Planning Programme (A)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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  7. Hydraulic Oil Inventory at "ABC Company"

    Authors: Kalro, A H; Satia, J K;

    Reference No: QM0086 Pages: 4 Published on: 1, January, 1976

    Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More

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  8. Industrial Market Potential Index

    Authors: Khurana, Rakesh; Jain, Abhinandan K;

    Reference No: MAR0152TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More

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  9. Simpleton Manufacturing Company

    Authors: Patel, Nitin R;

    Reference No: QM0059 Pages: 5 Published on: 1, January, 1976

    Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More

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  10. Victor Gaskets India Limited (D)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(D) Pages: 2 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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