Reference No: QM0107Pages: 12Published on: 1, January, 1976
Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More
Reference No: PROD0110TECPages: 12Published on: 1, January, 1976
Abstract: Defines technology planning, and enumerates on the manager's role, types of technology changes, technological forecasting, mechanism of technology transfer, and technological strategy. ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: QM0101(B)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0144(G)Pages: 11Published on: 1, January, 1976
Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More
Reference No: QM0097Pages: 5 Published on: 1, January, 1976
Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More
Reference No: QM0113TECPages: 12Published on: 1, January, 1976
Abstract: Deals with the simulation of queuing systems and its importance in different areas such as ships requiring unloading facilities at ports, aircraft awaiting a clear runway in order to take off, etc. It also briefly discusses the three methods?experimentation with the real system, analytical methods, and simulation?available for ... More
Reference No: BP0076(B)Pages: 20Published on: 1, January, 1976
Abstract: Describes the organizational tasks to be performed by the key functional departments and their heads, the regional directors, and the stations and station managers. The differentiation among the departments and the interdependencies, which demand a high amount of integration, are highlighted. The concept of power through control over resources and ... More
Reference No: OB0095TECPages: 4Published on: 1, January, 1976
Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
