Latest published cases

Authors: Shah, B G; Prasad, Keshav;

Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

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Authors: Prasad, Keshav;

Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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Authors: Shah, B G; Prasad, Keshav;

Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

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Authors: Paul, S;

Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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Authors: Desai, D K;

Reference No: CMA0214 Pages: 6 Published on: 2, August, 1970

Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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Authors: Desai, D K;

Reference No: CMA0213 Pages: 6 Published on: 2, September, 1970

Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More

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Authors: Desai, B.M.;

Reference No: CMA0340 Pages: 19 Published on: 2, August, 1975

Abstract: The case discusses the assessment of applications for crop loans. For this purpose, it utilizes real-world data obtained by a commercial bank from a farmer. Questions are raised about modifying the application so that technical feasibility and economic viability can be analysed better. ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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Authors: Desai, Bhupat M;

Reference No: CMA0715TEC Pages: 13 Published on: 1, January, 1994

Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More

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Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0777 Pages: 10 Published on: 1, January, 1998

Abstract: This case examines some of the export finance related issues such as credit limit, interest rate, monitoring sanctions of export credit, etc. based on the existing norms and analyzing data of a public limited company engaged in grains and pulses processing. ... More

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Authors: Kureshi, Sonal; Sood, Vandana;

Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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