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Latest published cases

List of Latest Published Cases

  1. Selective View of Rural Markets in India

    Authors: Mathur, D P; Gupta, V K; ;

    Reference No: CMA0458TEC Pages: 35 Published on: 14, December, 1977

    Abstract: The note deals with structural and changing aspects of rural markets in India. It also attempts to focus some of the distinguishing features of rural households. ... More

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  2. New Product Ideation: Strategies and a System

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

    Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

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  3. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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  4. Pricing in Public Enterprises

    Authors: Murthy, K R S;

    Reference No: BP0124TEC Pages: 10 Published on: 1, January, 1978

    Abstract: The note brings out key ideas for pricing, and demonstrates that sales here are mostly from one state enterprise to another - both, government-owned. It discusses issues on possible pressures that may arise, and how the pricing may be extremely uneven between enterprises. ... More

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  5. A Note on Competitive Bidding

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0213TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note describes the considerations involved in competitive bidding, and provides guidelines to be followed. Examples of the contract bidding system in various countries are given. ... More

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  6. New Product Ideation Techniques: Some Exercises

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

    Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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  7. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  8. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  9. A Note on Performance Evaluation

    Authors: Tandon, P L;

    Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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  10. Priya Drinks Limited (A)

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

    Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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  11. Tobacco Marketing in Bisalpur Taluka of Amravati State

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0469 Pages: 15 Published on: 11, December, 1978

    Abstract: The case deals with the problems of marketing tobacco in a taluka, and raises the question of management problems relating to marketing efficiencies of tobacco leaves from growers to manufacturers. ... More

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  12. Gujarat Industrial Distributors (C)**

    Authors: Mohan, Manendra;

    Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

    Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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