Latest published cases

Authors: Patel, S M;

Reference No: CMA0084 Pages: 5 Published on: 1, January, 1966

Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: Vora, M N;

Reference No: MAR0052 Pages: 8 Published on: 1, January, 1966

Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More

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Authors: Paul, S;

Reference No: ECO0005(A) Pages: 18 Published on: 1, January, 1966

Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Mote, V L;

Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

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Authors: Kothari, K B;

Reference No: CMA0105 Pages: 1 Published on: 1, January, 1966

Abstract: The case raises the problem of implementing a new programme at the village level by the cooperative organization. ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

Abstract: The case deals with test marketing of a new product. ... More

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Authors: Desai, D K;

Reference No: CMA0022 Pages: 9 Published on: 1, January, 1966

Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More

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Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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Authors: Paul, S;

Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

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Authors: Halse, Michael; George, P S;

Reference No: CMA0007 Pages: 13 Published on: 1, January, 1966

Abstract: A summary of the working of a milk producers cooperative society, including the proceedings of a managing committees meeting a discussion of the problems faced by the cooperative. ... More

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Authors: Kothari, K B;

Reference No: CMA0129(A) Pages: 8 Published on: 1, January, 1966

Abstract: The study deals with four farm families exposed to different improved agricultural practices recommended by the extension team at village level. ... More

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Authors: Paul, S;

Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

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