Latest published cases

Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Tandon, P L;

Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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Authors: Mathur, D P; Gupta, V K; ;

Reference No: CMA0458TEC Pages: 35 Published on: 14, December, 1977

Abstract: The note deals with structural and changing aspects of rural markets in India. It also attempts to focus some of the distinguishing features of rural households. ... More

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Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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Authors: Chokshi, S N; ;

Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

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Authors: Mathur, D P; ;

Reference No: CMA0443TEC Pages: 15 Published on: 6, August, 1977

Abstract: The note discusses some issues regarding definitional approach and methods of calculation of marketing margins. Studies made in the past by the Directorate of Marketing and Inspection have also been examined to find an alternative method to increase the efficiency of marketing in India. ... More

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Authors: Mathur, D P; ;

Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

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Authors: Mathur, D P;

Reference No: CMA0441TEC Pages: 12 Published on: 28, July, 1977

Abstract: The note deals with the characteristics of agricultural output marketing such as period of harvesting, season of market arrivals in India, etc. An attempt is also made to examine the farmers' behaviour regarding time and place of sale. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0439TEC Pages: 24 Published on: 27, July, 1977

Abstract: Deals with the need for efficiency in the marketing system, and various factors influencing marketing of agricultural produce at the farm and marketing-firm levels. An attempt is also made to study the ideal marketing system for farm produce and factors causing deviations. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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Authors: Jain, Abhinandan K; Dholakia, Nikhilesh;

Reference No: MAR0164(A) Pages: 9 Published on: 1, January, 1977

Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More

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Authors: Bhatnagar, S C; Satia, J K;

Reference No: QM0129(A) Pages: 32 Published on: 1, January, 1977

Abstract: Case (A) discusses the drug distribution system in Uttar Pradesh. The problems being faced are presented, as also details of the existing records, information flow, and the way procurement, stocking and supply decisions have been made. The case also provides sampled data on demand and supply position in the past. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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