Reference No: F&A0340Pages: 4 Published on: 1, January, 1984
Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More
Reference No: CMA0344(B)Pages: 8Published on: 1, January, 1984
Abstract: It discusses the steps taken by the administrator of the fedration to improve the performance of increasing harvest of fresh fish, large coverage of membership and increased exports. ... More
Reference No: CMA0656(A)TEC Pages: 14Published on: 1, January, 1985
Abstract: The note provides a brief discussion of the concept of agri-business as it evolved at Harvard Business School. The social implications of the concept for the poor are illustrated with the example of vertically integrated dairy cooperatives. The issues are raised with specific reference to value addition and its distribution ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: MAR0291Pages: 32Published on: 1, January, 1986
Abstract: Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More
Reference No: F&A0377Pages: 3 Published on: 1, January, 1986
Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis? manufacturing, selling, administration, research and development, etc; 2) on a traceability basis? direct versus indirect; and 3) on a behavioural basis? fixed versus variable. It is presented in an ... More
Reference No: CMA0628Pages: 9Published on: 1, January, 1986
Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More
Reference No: F&A0387Pages: 7 Published on: 1, January, 1988
Abstract: By presenting a recent history of the firm, the case provides an opportunity to students to appreciate the environment in which operating and financial decisions are made. It is a comprehensive case dealing with ratio and fund analysis, operating cycle concept, setting up of targets, assessment of funds needs, and ... More
Reference No: MAR0299TECPages: 8Published on: 1, January, 1989
Abstract: The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, in that order. Given the available alternatives and potential of solar energy, the note concludes that ... More
Reference No: CMA0684Pages: 7Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
Reference No: MAR0298Pages: 14Published on: 1, January, 1989
Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More
Reference No: CMA0705Pages: 19Published on: 1, January, 1990
Abstract: The government silk filature, Chikkahalli is one of the four such units owned by the government of Karnataka. These units purchase silkworm cocoons from regulated cocoon markets and sell reeled silk in the silk exchanges. The Chikkahalli unit had been incurring losses for several years and all measures to improve ... More
Reference No: CMA0694TECPages: 9Published on: 1, January, 1990
Abstract: The note reviews the policies and programmes for poultry development during the planning period and the different systems of poultry keeping. A number of issues pertaining to the enhancing outputs of poultry meat and eggs are raised. ... More
