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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Messrs. Shah and Mehta Company

    Authors: Gupta, V K; Devarshi, D N;

    Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

    Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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  2. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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  3. Gujarat Industrial Distributors (C)**

    Authors: Mohan, Manendra;

    Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

    Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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  4. Assistance to Small Scale Industries**

    Authors: Mehta, S C;

    Reference No: MAR0087TEC Pages: 11 Published on: 1, January, 1970

    Abstract: Outlines the major assistance programmes of the central and state governments for the development and promotion of small-scale industries. Information is provided about the various institution which have been set up for this purpose to provide aid to the small units in the areas of procurement of raw materials both ... More

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  5. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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  6. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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  7. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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  8. Kalyan Pharma Ltd.

    Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

    Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

    Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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  9. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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  10. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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  11. Ashima Attires (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

    Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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  12. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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  13. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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  14. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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  15. GEDA: The Case of Solar Cookers

    Authors: Moorthy, Ravi Chandran;

    Reference No: MAR0298 Pages: 14 Published on: 1, January, 1989

    Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More

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