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Search results for 'Market Research for pant'

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  1. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

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  2. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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  3. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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  4. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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  5. Tej Auto Limited (D): Market Segmentation using Cluster Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

    Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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  6. National Machinery Distributors (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

    Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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