Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: CMHS0032TECPages: 12Published on: 26, December, 2014
Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More
Reference No: CMHS0038TECPages: 17Published on: 1, April, 2016
Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More
Reference No: MAR0429Pages: 7Published on: 22, May, 2013
Abstract: Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase.
... More
Reference No: COMM0010Pages: 17Published on: 16, January, 2013
Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization. A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More
Reference No: PROD0203TECPages: 9Published on: 1, January, 1989
Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More
Reference No: QM0240EXPages: 10Published on: 30, June, 1997
Abstract: This case deals with the project management of computerization of registration sorting by the Department of Post in Ahmedabad. An assessment of activity times shows that the project would go beyond the deadline. The PERT/CPM network highlights activities for possible crashing. ... More
Reference No: QM0217TECPages: 19Published on: 1, January, 1989
Abstract: This note describes the basic concepts related to the communication of digital data across transmission channel. With ever increasing use of computer networks, it has become imperative to understand this technology and make the right choices. ... More
Reference No: IMG0017(C)Pages: 14Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
