Reference No: COMM0018Pages: 6Published on: 21, August, 2017
Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More
Reference No: COMM0014Pages: 5Published on: 4, January, 2017
Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More
Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: MAR0460TECPages: 6Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More
Reference No: CMHS0038TECPages: 17Published on: 1, April, 2016
Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More
Reference No: P&IR0228Pages: 11Published on: 5, May, 2015
Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More
Reference No: COMM0010Pages: 17Published on: 16, January, 2013
Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization. A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More
Reference No: PROD0292Pages: 16Published on: 16, June, 2008
Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More
Reference No: PROD0203TECPages: 9Published on: 1, January, 1989
Abstract: The objective of this note is two-fold: first to discuss the need for prototyping in system design, and second to discuss the usefulness of the Demodesigner package in developing prototypes of user interfaces. Part I of the note discusses the concept of prototyping, various kinds of prototypes and the advantages ... More
Reference No: QM0240EXPages: 10Published on: 30, June, 1997
Abstract: This case deals with the project management of computerization of registration sorting by the Department of Post in Ahmedabad. An assessment of activity times shows that the project would go beyond the deadline. The PERT/CPM network highlights activities for possible crashing. ... More
Reference No: QM0217TECPages: 19Published on: 1, January, 1989
Abstract: This note describes the basic concepts related to the communication of digital data across transmission channel. With ever increasing use of computer networks, it has become imperative to understand this technology and make the right choices. ... More
