Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: CMA0365TECPages: 5Published on: 7, September, 1976
Abstract: The note deals with the usual terms conditions of loans from the term-lending institutions. It gives an insight into the cost of capital, implications for ownership profitability of the enterprise. ... More
Reference No: QM0283Pages: 9Published on: 1, January, 1970
Abstract: A middle aged woman was advised hysterectomy based on the clinical symptoms presented by her. Hysterectomy was advised by an Oncology Gynecology surgeon. An experienced Urological Consultant advised against hysterectomy. Ms. Tara was confused and hence through a common friend reached out to a Gynecologist for a second opinion. The ... More
Reference No: CMA0737TECPages: 28Published on: 1, January, 1996
Abstract: The note describe the salient features of the national project on biogas development. The strategies of implementing the project by two nodal a agencies are examined to assess their impact on the development of the Biogas programmer among the rural communities.
... More
Reference No: PSG0096(A)Pages: 9Published on: 17, December, 2004
Abstract: The Sri Venkateswara temple at Tirumala, Andhra Pradesh, is the
most popular temple in India. With an expected annual traffic of
nearly 20 million, average daily traffic above 50,000 and an average
annual growth rate of 7%, managing the pilgrim flow presents
a tremendous challenge to the temple management authorities. The TTD management ... More
Reference No: F&A0478Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More
Reference No: MAR0353Pages: 24Published on: 25, February, 2004
Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More
Reference No: ECO0243Pages: 8Published on: 1, January, 1977
Abstract: This case presents the problems in business policy of a small scale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More
