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Search results for 'business strategy'

Related Searches: Business strategy and co, Business strategy and c, Business strategy and, Business strategy a, Business strategy and comp

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  1. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

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  2. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

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  3. Vodafone Gujarat (A) : Growing through Entrepreneurship

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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  4. Vodafone Gujarat (B) : Reinforcing Competencies

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(B) Pages: 11 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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  5. Pune Flower Designs Limited

    Authors: Bapna, S L; Raghuram, G;

    Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

    Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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  6. Enercon India: Project Planning

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

    Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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  7. Eye-Q (B): Navigating Scalability Dilemmas

    Authors: Goel, Soumya; Singla, Chitra;

    Reference No: CIIE0032(B) Pages: 28 Published on: 23, September, 2025

    Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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  8. Sell Now or Never: Code Name PRESTO

    Authors: Gokhale, Srikant Sinha, Piyush Kumar;

    Reference No: CFR0005 Pages: 26 Published on: 31, March, 2013

    Abstract: A new retail chain of electronic products set business in India. It set a differentiated place in the market place. After 2 years of working it now has to decide future course of action. The company has to choose to selling the business, decide the final price offered or to have ... More

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  9. Business Policy for the Medium and Small-ScaleIndustries

    Authors: Menon, C D;

    Reference No: BP0119TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note gives an overall picture of the formulation and implementation of corporate strategy, with emphasis on small and medium-scale entrepreneurs. ... More

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  10. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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  11. Dairy Industry in the Cooperative Sector in Mehsana District

    Authors: Desai, D K;

    Reference No: CMA0021 Pages: 17 Published on: 1, January, 1964

    Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More

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  12. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  13. Vadilal: Reinventing a Legacy Brand

    Authors: Kar, Rohan; Borah, Sourav;

    Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

    Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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  14. Innovassynth Technologies

    Authors: Mathur, Ajeet;

    Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

    Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

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  15. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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