Reference No: MAR0515Pages: 14Published on: 5, January, 2021
Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More
Reference No: MAR0510Pages: 24Published on: 7, November, 2019
Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More
Reference No: MAR0317(A)Pages: 15 Published on: 18, August, 1998
Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More
Reference No: BP0313(B)Pages: 7Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: CISG0019Pages: 11Published on: 11, April, 1994
Abstract: Development Bank of Singapore undertook a major business planning exercise in the mid 1980s, as a part of its overall strategy, to gain a distinct competitive advantage in the banking industry. The bank adopted a strategy to rely on IT to support its business strategy growth by concentrating equally on ... More