Search results for 'Business strategy a'

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  1. Razorpay: Providing Payment Convenience to Disruptors

    Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

    Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

    Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

  2. ETG: Connecting Africa to the World

    Authors: Karna, Amit; Tiwari, Aarushi;

    Reference No: STR0468 Pages: 23 Published on: 11, November, 2022

    Abstract: What started as a FMCG distributor in 1967 in Kenya as Export Finance Company, is now a dynamic global conglomerate across 48 countries and 5 continents — Export Trading Group. ETG was taken over by the then CFO Mahesh Patel after exit of the founding stakeholders. It was then when the company shifted its ... More

  3. Kapila Krishi Udyog Limited

    Authors: Singh, Kunwar Milind; Singh, Sukhpal;

    Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021

    Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More

  4. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

  5. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

  6. Banking the Unbanked: The Journey of Indian Bank

    Authors: Barua, Samir K.; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0525 Pages: 27 Published on: 14, March, 2015

    Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More

  7. Ashok Group (A)

    Authors: Shukla, Hitesh;

    Reference No: BP0320(A) Pages: 10 Published on: 23, April, 2007

    Abstract: The case presents the history and managerial initiatives of a rapidly growing organisation in the machine tool and home appliances business. Mr. Harkishore Baracha and his family members are required to review the strategy of their business group and develop recommendations for the future. It provides details on the imperatives ... More

  8. ITC Limited, Bangalore (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

    Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

  9. Wicked Problem At Inspiron

    Authors: Mathur, Ajeet;

    Reference No: BP0446 Pages: 11 Published on: 14, December, 2020

    Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More

  10. Tradition & Taste: Exploring Consumers’ Changing Attitude

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

    Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

  11. 3i Infotech Limited : Digital First

    Authors: Bagchi, Samrat; Sharma, Kamal; Agarwal, Promila ;

    Reference No: STR0474 Pages: 19 Published on: 13, June, 2023

    Abstract: This case explores the transition of 3i Infotech Limited becoming a digital ecosystem orchestrator in the international market from a software services provider based out of India. As a new CEO took over the company in 2021, the company has been forced to offload its products division while the services/ transactions ... More

  12. GEF India Private Limited 2010: Launching a New Brand of Edible Oil

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

    Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

  13. Department of Post - Strategy for the New Millennium

    Authors: Barua, Samir K; Bhatnagar, Deepti; Jain, Abhinandan K; Jain, Rekha; Raghuram, G;

    Reference No: PSG0089 Pages: 65 Published on: 24, April, 2003

    Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More

  14. Stahmann Farms

    Authors: Sharma, Meenakshi;

    Reference No: BP0378 Pages: 20 Published on: 19, January, 2015

    Abstract: Stahmann Farms Enterprises is an Australian company focused on farming, processing, and marketing of pecans and the high-end macadamia nut. Owning pecan farms, but depending for macadamia exclusively on supply from farmers, it is facing challenges in sourcing nuts and keeping its business profitable to reach the low target of ... More

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