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  1. Marketing DigiMedia

    Authors: Ghosh, Shubhra;

    Reference No: MAR0444 Pages: 10 Published on: 28, February, 2014

    Abstract: DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm ... More

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  2. Learning Ayurveda: The Guru-Shishya Way A Dialogue with Rajvaidya Dhanshankerji G. Pandit

    Authors: Dixit, M R; Verma, Sanjay;

    Reference No: BP0352 Pages: 5 Published on: 24, December, 2013

    Abstract: The case presents an insight ijnto the Guru Shishya Parampara. It is presents the outcome of a diaglogue the case writers had with Rajvaidya Dhanshankarji G Pandit (Vaidyaji), a practitioner of Ayurveda system of medicine using Nadi Nidan - pulse diagnosis. The case presents Vaidyaji's family background, initial learning, and ... More

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  3. Teesgaon District Milk producers' co-operative societies' Federation **

    Authors: Patel, S M;

    Reference No: CMA0141 Pages: 10 Published on: 13, March, 1968

    Abstract: Deals with the financial statement analysis of a dairying organization. Financial statements for two years are given from which participants can locate the areas where deviations are excessive. From the financial statements, the managers have to learn about the past mistakes/errors etc. and suggest suitable ways to improve upon ... More

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  4. ACC Limited: Project 30-30

    Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

    Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

    Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

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  5. Dearness Allowance Issue

    Authors: Pruthi, S P S;

    Reference No: ECO0057 Pages: 19 Published on: 1, January, 1965

    Abstract: The case contains an account of a dispute between the mill owners' association and the state government in regard to the linking of the dearness allowance with the latest series based to the cost of living index prepared by the Labour Bureau, Simla. It highlights the various aspects connected with ... More

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  6. Nayan Parikh & Consultants: Loan against Shares

    Authors: Varma, Jayanth R; Parikh, Nayan; Thakkar, Ritesh;

    Reference No: F&A0564 Pages: 13 Published on: 24, December, 2021

    Abstract: In March 2021, Nayan Parikh & Consultants (NPC) has to decide how to recover the loan that it had extended to Shrenikbhai Vimawala, Chairman and Managing Director, Shrenik Limited against a pledge of Shrenik shares. When NPC granted the loan to Vimawala a year earlier, it was to be paid back within 3 ... More

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  7. Yashnagar District Milk Producers' Cooperative Union **

    Authors: Patel, S M;

    Reference No: CMA0071 Pages: 15 Published on: 31, December, 1966

    Abstract: The case refers to the managerial considerations like cost-benefit ratio, incremental cost, incremental revenue and profitability through the use of different types of chilling equipment by a dairying organisation. The decision-maker has to compare the performance of different equipments for given sets of conditions with a view to choose the ... More

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  8. Bharat Glass Works Limited (A)

    Authors: Shah, B G;

    Reference No: F&A0024(A) Pages: 22 Published on: 1, January, 1965

    Abstract: Relates to the appraisal of a longterm loan to a manufacturing company. It also deals with the fashioning of the terms and conditions of the loan so as to reconcile the lender's and the borrower's points of view. ... More

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  9. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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  10. Kaira District Milk Producers' Union Amuldan (B) **

    Authors: Kothari, K B;

    Reference No: CMA0097(B) Pages: 4 Published on: 19, October, 1967

    Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided. ... More

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  11. Bharat Glass Works Limited (B)

    Authors: Shah, B G;

    Reference No: F&A0024(B) Pages: 5 Published on: 1, January, 1970

    Abstract: The BGW Case Series related to the appraisal of a long term Loan to a Manufacturing Company. It also deals with the Fashioning of the terms and Conditions of the Loan in such a way as would reconcile the lender's and the borrower's Points of View. ... More

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  12. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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  13. Bharat Glass Works Limited (C)

    Authors: Shah, B G;

    Reference No: F&A0024(C) Pages: 3 Published on: 1, January, 1965

    Abstract: The BGW Case Series related to the appraisal of a long term Loan to a Manufacturing Company. It also deals with the Fashioning of the terms and Conditions of the Loan in such a way as would reconcile the lender's and the borrower's Points of View. ... More

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