Reference No: RJMC0015TECPages: 6Published on: 19, November, 2010
Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More
Reference No: MAR0415Pages: 27Published on: 10, June, 2010
Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More
Reference No: PROD0162TECPages: 4Published on: 1, January, 1980
Abstract: This note deals with the capacity measurement of a production system. Various factors influencing capacity are highlighted, and their effects on capacity measurement are discussed. ... More
Reference No: PROD0205Pages: 15Published on: 1, January, 1989
Abstract: This note is meant as an introduction to spread sheet and it contains material enough for about three class session on spread sheet. It deals with the features of Lotus 1-2-3, released 2. The features covered are: size of a spread sheet,cells and ranges, copying from one range to ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: CMA0701TECPages: 21Published on: 1, January, 1990
Abstract: This note introduces the concept of probability and probability distribution which is the backbone of statistical inference theory. Definition of probability, joint, marginal, and conditional probability distributions are provided and properties of probability distributions are outlined. Various sampling distributions which are used by econometricians are discussed in brief. ... More
Reference No: MAR0117TECPages: 18 Published on: 1, January, 1977
Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Q sort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More
Reference No: CMA0612TECPages: 11Published on: 1, January, 1985
Abstract: Shows the importance of the project approach for development activities, and gives an introduction to the project cycle and a description of its stages. Feasibility criteria for judging the desirability of a project in an area are also given. The note also enumerates the desirable features of a good project ... More
Reference No: CISG0074TECPages: 7Published on: 11, June, 2003
Abstract: Excel has powerful features to perform matrix operations, and has special functions whose inputs and outputs are not single cells, but ranges. Through two examples, this note introduces the array and matrix formulae of Excel. ... More
Reference No: PROD0175(D)TECPages: 12Published on: 1, January, 1982
Abstract: Discusses the models for determining Economic Order Quantities (EOQs) for items in a multi?item situation with constraints. The derivation of EOQs for items under the constraint of average total investment in inventories is given. The EOQs for items where there is a constraint on total workload (i.e., number ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: BP0414Pages: 10Published on: 4, December, 2017
Abstract: The case discusses the issues related to Zee Tele Films Limited’s claims that the Board of Cricket Control of India was “state” and could act arbitrarily in the award of telecasting rights. The “state” as defined in Article 12 includes “other authorities”, and these are subject to the constitutional limitations. ... More
Reference No: QM0279(A)Pages: 18Published on: 29, March, 2019
Abstract: Mr. Sajjan Jindal, MD of JVSL (nos JSW) wanted to bring the latest technology of iron making into India. His project went to several cost overrun and time overrun due to several foreseen and unforessen circumstances. This case discusses the issues new technology introduction in iron making area, problem faced ... More
Reference No: BP0416Pages: 11Published on: 25, October, 2017
Abstract: Business contracts are formed through negotiations, where the parties agree on some terms, disagree on others and keep yet others undecided. Over a period of time, they see themselves as having moved from being negotiating parties to contracting parties, settling on most of the terms. The law, however, states that ... More
Reference No: CISG0096TECPages: 26Published on: 9, October, 2007
Abstract: The note attempts to provide an indrstanding of issues in the design of Object Oriented Systems (OOS). It initially illustrates the design of an information processing application through conventional structured methodology. Subsequently, it illustrates the design of the same application as an object oriented system, using the Unified Modeling Language ( ... More
