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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'
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The Case of Khanjawala
Authors: Gupta, Ranjit;
Reference No: CMA0668 Pages: 3 Published on: 1, January, 1988
Abstract: The case deals with inter-group conflicts inherent in a highly differentiated village power structure. It is centred on the village grazing land leased out to low castes (Dalit) in the village, who are dominated by Jats or upper castes. The conflict manifested itself when the two groups (lower and upper ... More
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Marico: Disintermediating the Copra Supply Chain
Authors: Mukherjee, Saral; Raghuram, G;
Reference No: PROD0293 Pages: 20 Published on: 31, July, 2008
Abstract: The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into coconut oil. Marico was a major player in the branded coconut oil market in India and needed to procure almost 15 ... More
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Jeevika: Livelihood Security Project
Authors: Vyas, Preeta H;
Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
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Rebel Foods: Sustaining Growth Through Business Model Innovation
Authors: Lahiri, Saikat; Bose, Indranil; Majumdar, Adrija;
Reference No: IS0145 Pages: 18 Published on: 29, November, 2023
Abstract: Rebel Foods started as a quick service restaurant and eventually morphed into a cloud kitchen provider. The company launched multi-brand cloud kitchens, leveraging the same food preparation space and delivery infrastructure to serve a variety of food missions. Its technology stack included software for inventory management, kitchen management and delivery, ... More
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Marketing Air Coolers
Authors: Ramachandran, K;
Reference No: BP0231 Pages: 7 Published on: 1, January, 1992
Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More
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Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid
Authors: Sharda, Kirti;
Reference No: OB0224 Pages: 18 Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
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Co-optex: Budgetary Control Systems
Authors: Balakrishnan, K;
Reference No: F&A0323 Pages: 18 Published on: 1, January, 1978
Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More
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Texica Limited (A): A Day in the Life of a Consultant
Authors: Maheshwari, Sunil Kumar; Ray, Prantika;
Reference No: HRM0239(A) Pages: 8 Published on: 13, December, 2017
Abstract: The chairman of the 60-year old company Texica, Ashutosh Verma approached Dr. Asim Vakil, who has a wide experience in consulting turnaround activities in declining organizations. The organization had undergone few rounds of downsizing and was also reporting about 15-20% attrition in the organization. Dr. Vakil was requested to redesign ... More
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Models of Groups
Authors: Gupta, Ranjit;
Reference No: CMA0670TEC Pages: 3 Published on: 1, January, 1988
Abstract: The note is restricted to three types of group models: 1) conflict model; 2) structural and functional model; and 3) cybernetic-growth model. The conflict model assumes that no group has sufficient resources to fulfil either all internal needs or all external demands. As some members of the group are more competent, conflict is ... More
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Lubol India Limited (A)
Authors: Banerjee, Bibek; Raghuram, G;
Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
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Estimation
Authors: Guha, Apratim;
Reference No: QM0262TEC Pages: 17 Published on: 20, December, 2013
Abstract: This note contains material to be used to teach the basic concepts of point and interval estimation. Topics covered include the basic ideas of point estimation, unbiasedness and consistency. Also discussed are the method of moment estimators, ideas regarding standard error estimation and computation of confidence intervals. Methods to determine ... More
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Implementing SuperOffice at Mover Incorporated
Authors: Vohra, Neharika;
Reference No: OB0203 Pages: 7 Published on: 30, June, 2008
Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More
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Jet Airways: Flying into the ground
Authors: Banga, Charu; Kumar, Abhay; Deodhar, Swanand;
Reference No: STR0466 Pages: 17 Published on: 11, May, 2022
Abstract: In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market ... More
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Employee Resistance to Change: Is it the Message or the Messenger?
Authors: Kulkarni, Vaibhavi;
Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019
Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More
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Schematic Software Company: Accelerating Growth
Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;
Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022
Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More
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