Search results for 'marketing management case s'

Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;

Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022

Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More

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Authors: Singh, Amarjeet; Srivastava, U K;

Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Roy, Subhadip; Sharma, Pretty;

Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Singh, Gurudev;

Reference No: CMA0672TEC Pages: 7 Published on: 1, January, 1988

Abstract: Financial tasks on a farm have strong links with production, marketing, and consumption. Since production, marketing and consumption decisions are based on expectations which are uncertain, management decisions have to take into account financial risks that might result from such uncertainties. These risks may have more pronounced effect in case ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(C) Pages: 41 Published on: 31, March, 2011

Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More

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Authors: Raghuram, G;

Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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