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Search results for 'marketing cases'

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  1. Hybrid Seed of Maize - A Price Negotiation **

    Authors: Desai, D K; Narayanan, A V S;

    Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

    Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

  2. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  3. Analysis of Cost and Profit Performance of a Modern Rice Mill Unit

    Authors: Sharan, Girja; Mathur, D P;

    Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

    Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

  4. The Protein Foods Association of India (C)

    Authors: George, P S;

    Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

    Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

  5. Jhalawar Fruit Growers' Marketing Cooperative Society Limited: A Case Proposal

    Authors: Gupta, Ramesh;

    Reference No: CMA0685 Pages: 10 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data.  The case can be used to teach in a comprehensive way the cost concepts, ... More

  6. Short-term Versus Long-term Gains in Groundnut System

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

    Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

  7. The Bakamuna Rice Mill

    Authors: George, P S;

    Reference No: CMA0332 Pages: 2 Published on: 8, August, 1975

    Abstract: The paddy marketing board had taken over the operations of a sick rice mill. The board had the option of getting paddy milled through custom hiring basis or through running the mill. Relevant costs on these two alternatives are provided. ... More

  8. Regional and Intra-regional Organizational Structure for Paddy Procurement - Sri Lanka

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0300 Pages: 10 Published on: 2, January, 1975

    Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More

  9. Foodgrain Procurement (B) **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0308(B) Pages: 4 Published on: 21, January, 1974

    Abstract: The case deals with the findings of the expert committee set up by Sri Lanka Paddy Marketing Board to suggest changes in the organizational structure of the Board. The attempt is to find out the feasibility of adoption of the suggested changes by the expert committee in the existing organizational ... More

  10. Seed Production by Cooperatives

    Authors: Singh, Gurudev; Asokan, S R;

    Reference No: CMA0747 Pages: 2 Published on: 1, January, 1996

    Abstract: This case describes the functioning of a cooperative which has undertaken potato seed marketing for its members. It helps the member growers in quality seed production. The relevant issues are the reasons for success of this cooperative and whether such a success is achievable for other seeds, whether the experience ... More

  11. Anuradhapura Rice Mill

    Authors: George, P S;

    Reference No: CMA0330 Pages: 4 Published on: 8, August, 1975

    Abstract: A private rice mill in Sri Lanka is operating on the custom milling basis for the Sri Lanka Paddy Marketing Board. The cost and revenue of the mill are mentioned. The case can be used to 1) determine the breakeven volume that the mill should be hling; 2) the minimum charge the ... More

  12. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

  13. Setting up of Procurement Targets (B) **

    Authors: George, P S;

    Reference No: CMA0329(B) Pages: 4 Published on: 8, August, 1975

    Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More

  14. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

  15. Launching of Packeted Tea by Incoserve

    Authors: Seetharaman, S P;

    Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

    Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

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