Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: QM0222Pages: 6Published on: 1, January, 1992
Abstract: This case describes the crew scheduling process for freight trains at a crew change point in Vadodara division. The various labour related constraints are given. The objective of this case discussion is to develop an information system, possibly a decision support system, to aid in the crew scheduling decision. ... More
Reference No: PROD0316Pages: 10Published on: 8, January, 2018
Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: PROD0242Pages: 15Published on: 12, October, 1998
Abstract: This case illustrates the linkages between technology strategy and manufacturing strategy, and highlights the role of technology spillovers in building capabilities at the firm level. The case also points towards the challenges facing programme small firms in India that seek growth. ... More
Reference No: BP0395Pages: 12Published on: 12, July, 2017
Abstract: The case deals with an Urban Cooperative Bank situated in Ahmedabad, known as Ahmedabad Peoples Urban Cooperative Bank (APUCB). The bank had come under the scanner of Reserve Bank of India (RBI) during 2009 because of mismanagement. It had failed to resolve its liquidity crisis even after the Reserve Bank of ... More
Reference No: MAR0373(A)Pages: 6Published on: 3, September, 2006
Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More
Reference No: MAR0444Pages: 10Published on: 28, February, 2014
Abstract: DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm ... More
Reference No: F&A0177Pages: 31Published on: 1, January, 1970
Abstract: Part I describes the appraisal of a loan application from Hari Kaka (a deficit farmer at the existing level of consumption and output) for financing the sinking of a well, installing a pump-set, and purchasing of loans and repayment of his past debts. It also provides details about Hari Kaka's ... More
Reference No: MAR0411(A)Pages: 10Published on: 14, December, 2009
Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More
Reference No: F&A0516Pages: 4Published on: 24, April, 2014
Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More
Reference No: F&A0342Pages: 3 Published on: 1, January, 1980
Abstract: Discusses the considerations behind the bonus and dividend policy decisions, the complexities of these decisions, and their inter-dependence, more so in a profit declining situation. The implications of bonus decisions on future dividend policies are also illustrated. ... More
Reference No: RJMC0039Pages: 16Published on: 22, June, 2015
Abstract: The case profiles a school set up by Param Pujya Sadguru Shree Bhaktijeevandasji Swami of Swaminarayan Gurukul at Hariyala, Kheda District, Gujarat. The school was set up in 1990 with a commitment to admit children who are perceived weak in studies, have dropped out of a school or termed toofany (naughty ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
