Search results for 'Business strategy and c'

Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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Authors: Karna, Amit; Tiwari, Aarushi;

Reference No: STR0468 Pages: 23 Published on: 11, November, 2022

Abstract: What started as a FMCG distributor in 1967 in Kenya as Export Finance Company, is now a dynamic global conglomerate across 48 countries and 5 continents — Export Trading Group. ETG was taken over by the then CFO Mahesh Patel after exit of the founding stakeholders. It was then when the company shifted its ... More

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Authors: Jena, Sanjay Kumar; Singla, Chitra;

Reference No: STR0465 Pages: 27 Published on: 31, March, 2022

Abstract: The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a “housing agreement”. The case has been prepared using data only from secondary sources. Therefore, it is information rich and narrates both ... More

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Authors: Singhal, Naman; Tikoo, Siddharth; Das, Abhiman;

Reference No: MCFME0004 Pages: 18 Published on: 22, April, 2024

Abstract: Oberoi Realty Limited (ORL) has been a success story in Mumbai’s premium real estate space and has created a strong brand value over the years. However, the company has primarily focussed on the high-end category and on specific locations in Mumbai. Over the past 15 years, the high demand for ... More

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Authors: Lahiri, Saikat; Bose, Indranil; Majumdar, Adrija;

Reference No: IS0145 Pages: 18 Published on: 29, November, 2023

Abstract: Rebel Foods started as a quick service restaurant and eventually morphed into a cloud kitchen provider. The company launched multi-brand cloud kitchens, leveraging the same food preparation space and delivery infrastructure to serve a variety of food missions. Its technology stack included software for inventory management, kitchen management and delivery, ... More

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Authors: Goel, Soumya; Singla, Chitra;

Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

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Authors: Mathur, Ajeet;

Reference No: BP0408(B) Pages: 21 Published on: 20, December, 2017

Abstract: India’s diagnostics business valued at USD 10 billion was growing at 20% annually. Several players with different business models competed. Dr. Lal PathLabs, the world’s largest histopathology centre led with a menu of 3,500 tests, 1,600 collection centres and 7,000 pick-up points. Its Initial Public Offer had been oversubscribed 33.41 times and the team ... More

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Authors: Barua, Samir K; Bhatnagar, Deepti; Jain, Abhinandan K; Jain, Rekha; Raghuram, G;

Reference No: PSG0089 Pages: 65 Published on: 24, April, 2003

Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More

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Authors: Sinha, Piyush Kumar;

Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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Authors: Roy, Subhadip; Sharma, Pretty;

Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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