Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Jain, Abhinandan K;

Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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Authors: Srivastava, U K;

Reference No: CMA0455 Pages: 21 Published on: 25, November, 1977

Abstract: The case deals with the feasibility of setting up an agro-industrial unit. It covers all the variables that need to be looked into for examining the financial and economic viability of the enterprise. ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0282(C) Pages: 29 Published on: 2, December, 2002

Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More

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Authors: Agarwalla, Sobhesh Kumar; Pandey, Ajay;

Reference No: STR0471 Pages: 23 Published on: 13, October, 2022

Abstract: This case describes the growth of ReNew Power during its first decade of operation. Sumant Sinha, a first-generation entrepreneur and former banker, founded the company, which grew from a modest generator-cum-developer of wind energy-based electricity to one of India's largest companies in the renewable energy sector. With the entry of ... More

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Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

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Authors: Desai, Bhupat M; Gupta, V K;

Reference No: CMA0617 Pages: 5 Published on: 1, January, 1985

Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More

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Authors: Ravichandran, N;

Reference No: QM0201TEC Pages: 6 Published on: 1, January, 1986

Abstract: Defines the concept of the managerial decision-making process (MDP) and introduces linear programming as one of the powerful tools of Operations Research (OR) in managerial decision-making. ... More

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Authors: Krishnamurthy, Renganathan; Dwibedy, Punyashlok; Aggarwal, Mayank; Karna, Amit;

Reference No: STR0449 Pages: 19 Published on: 26, November, 2020

Abstract: This case describes the international acquisition of a South African firm Beruc by an Indian Family owned firm Tega Industries Ltd., a prominent player in the business of selling solutions to the consumers on liners, screening equipment and conveyors, apart from wear and flow equipment. Ten years after the acquisition ... More

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Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Dixit, M R; Jena, Sanjay Kumar;

Reference No: BP0430 Pages: 19 Published on: 7, June, 2019

Abstract: This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a budget airline in Malaysia ... More

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Authors: Sundararaman, Ragavan; Joshi, Shilpa; Gupta, Vishal;

Reference No: OB0244 Pages: 14 Published on: 18, November, 2021

Abstract: Sardar Patel farm is a 150-acre organic farm located in Kathwada, Gujarat, India with 125 farmers living and working on the farm. Dr Dinesh Patel, a cardiologist and second-generation Farm leader, played a vital role in converting the farm from chemical farming to natural farming. Though he was successful in this ... More

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Authors: Maheshwari, Sunil K; Tripathi, Gireesh;

Reference No: HRM0248(A) Pages: 17 Published on: 10, February, 2022

Abstract: In the year 2013, Dr. Nalin Shinghal was selected for the post of Chairman and Managing Director (CMD) of Central Electronics Limited (CEL). Before accepting the offer he felt the need for detailed discussion and understanding with his family before accepting the offer. CEL was a loss-making Public Sector Undertaking (PSU) ... More

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Authors: Kar, Rohan; Borah, Sourav;

Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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