Reference No: MAR0302(B)Pages: 6Published on: 1, January, 1994
Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More
Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: P&IR0040(A)Pages: 3Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0040(D)Pages: 6Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0040(C)Pages: 7Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0040(B)Pages: 5Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: F&A0184(B)Pages: 3Published on: 1, January, 1970
Abstract: Mr. Sahney, Vice President (Finance), has been considering what his recommendations to the President should be, regarding the sales manager's proposal, of relaxing the credit terms, to augment the sales of farm machinery, especially since the plant has been operating below capacity. The case brings out the contribution approach to ... More
Reference No: MAR0257TECPages: 13Published on: 1, January, 1980
Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision- making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More
