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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

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  1. Estimation of Demand for Natural Gas

    Authors: Pingali, Viswanath;

    Reference No: ECO0367TEC Pages: 8 Published on: 26, July, 2023

    Abstract: The purpose of this case is to introduce the reader to the idea of demand estimation using the price and quantity data. The key concepts that can be taught through this case are how demand functions need to be tailored to the market conditions, and how demand curve shifts when ... More

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  2. Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy

    Authors: Ranganathan, Kavitha;

    Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

    Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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  3. ACC Limited: Project 30-30

    Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

    Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

    Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

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  4. Pritamgaon Petrol Station: Selecting a New Retail Outlet

    Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

    Reference No: F&A0478 Pages: 9 Published on: 14, July, 2006

    Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More

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  5. GMR Male International Airport Private Limited - Case A

    Authors: Devkar, Ganesh; Raghuram, G.;

    Reference No: CIPR0014(A) Pages: 35 Published on: 10, March, 2014

    Abstract: The case provides an overview of the history and the subsequent privatization of the Male International Airport. It also highlights the importance of the development of the airport within the spectrum of economic development activities in Maldives. This case particularly focuses on the bid preparation by GMR Infrastructure Limited for ... More

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  6. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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  7. Natural Gas Pricing in India

    Authors: Mahapatra, Diptiranjan; Dholakia, Ravindra H;

    Reference No: ECO0353 Pages: 22 Published on: 26, May, 2014

    Abstract: Pricing of natural gas in India suffers from asymmetry because of the presence of limited suppliers having byzantine contracts. The oligopolistic market combined with price regulation results in welfare losses, and market failure. We argue that for the sake of long-term development of natural gas sector in fast developing economies ... More

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  8. Torrent Gujarat Biotech Limited (A)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0263 Pages: 9 Published on: 8, January, 2001

    Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More

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  9. Marco Crumbs BV

    Authors: Soman, Chetan;

    Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

    Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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  10. Procurement of Explosives - CIL

    Authors: Raghuram, G;

    Reference No: QM0237EX Pages: 7 Published on: 23, February, 1995

    Abstract: The case deals with the optimum procurement and allocation plan of explosives for various subsidiaries of Coal India Limited (CIL). Explosives, an expensive input, play a crucial role in the process of coal mining. A good amount of money is also spent on its transportation. Taking into account the locations ... More

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  11. Dispute Resolution in an ROB Infrastructure Project (B)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(B) Pages: 26 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

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  12. Towards the Deming Prize - The Case of Tata Steel (A)

    Authors: Laha, Arnab K; Dutta, Goutam;

    Reference No: PROD0297 Pages: 19 Published on: 15, February, 2014

    Abstract: In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for ... More

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  13. Kapila Krishi Udyog Limited

    Authors: Singh, Kunwar Milind; Singh, Sukhpal;

    Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021

    Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More

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  14. RentYourFashion.com (D)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

    Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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  15. Co-Optex: Introduction of MBO

    Authors: Balakrishnan, K;

    Reference No: F&A0322 Pages: 28 Published on: 1, January, 1978

    Abstract: The first of a set of three related cases, this case gives the historical background of the Tamil Nadu Handloom Weavers' Cooperative Society Limited (Cooptex) since its inception, and the objectives set for1971-1978 as part of an MBO system being introduced. ... More

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