The case highlights the presence of the digital divide and information divide in agriculture. It suggests two alternative pathways to enhance digital adoption –- human augmented and technology driven. Building upon the fundamental differences in pathways of the above two options –- video dissemination being largely human-augmented, and FarmBeats being technology-driven, the case features the dilemma before Rikin Gandhi, CEO, Digital Green who wishes to accelerate digital adoption among farmers via these two pathways. Given the enormous importance of agriculture in India, the case has been positioned in the Indian context.