Search results for 'entrepreneurship de'

Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Dixit, M.R.;

Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

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Authors: Pathak, H N;

Reference No: ECO0086 Pages: 8 Published on: 1, January, 1967

Abstract: Describes the different kinds of problems faced by the pioneer of the textile industry in Ahmedabad. It is a study of how modern industrial entrepreneurs came into existence in India. ... More

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Authors: Roy, Debjit; Raghuram, G;

Reference No: PROD0321 Pages: 16 Published on: 6, March, 2020

Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More

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Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;

Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026

Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More

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Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

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Authors: Sheth, N R;

Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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Authors: Dani, Reeva; Mendonca, Valerie; Singh, Sukhpal;

Reference No: CIIE0038 Pages: 23 Published on: 11, March, 2026

Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More

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Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

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Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

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Authors: Ramachandran, K;

Reference No: BP0211 Pages: 3 Published on: 1, January, 1989

Abstract: The case narrates how a woman entrepreneur successfully set up a training organization by effective networking. ... More

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Authors: Raghuram, G; Sanghani, Pooja;

Reference No: BP0401 Pages: 35 Published on: 29, August, 2017

Abstract: Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver’s lifestyle. While the industry faced driver shortage largely due ... More

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Authors: Dixit, M.R.;

Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

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