Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: PSG0133Pages: 32Published on: 31, March, 2020
Abstract: The case recounts a significant attempt at social transformation through a simple mechanism of providing cooking gas to the marginalised in society. Targeting about 100 million households in India that still use dung cakes, firewood and coal as the primary fuel for cooking, the government conceived the Pradhan Mantri Ujjwala Yojana1 ( ... More
Reference No: F&A0383Pages: 11 Published on: 1, January, 1988
Abstract: The case deals with a peculiar situation wherein the State Consumers' Cooperative Federation is burdened with a lot of responsibilities but has very little power. The Federation deals with three agencies? the government, the mills, and the cooperative societies. It has no control over the functioning of any of these ... More
Reference No: ECO0331TECPages: 23Published on: 1, January, 1993
Abstract: The note discusses various smoothing methods of forecasting, including single and double moving averaging methods, single and double exponential smoothing methods plus Holt's and Winter's methods. Further, it illustrates the application of each of these methods through monthly time series data on the rupee-dollar exchange rate for the period January 1980 ... More
Reference No: P&IR0004(B)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the management's response to the union's threat of mass agitation if the officers alleged to be negligent are not duly punished. The management's conclusion regarding the accidents differs from that of the union, and hence it decides not to take action against the officers. The employees resort to a ... More
Reference No: PSG0093Pages: 30Published on: 15, July, 2004
Abstract: This case attempts to explore the opportunities available for the
Indian Railways to be a major logistics and infrastructure provider
for handling the port-based traffic of Gandhidham Area.
This case focuses on two of the major ports in that area, namely,
Kandla and Mundra. This case examines the performance of ... More
Reference No: PSG0146(A)Pages: 17Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: PSG0146(B)Pages: 4Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: CMA0667Pages: 6Published on: 1, January, 1988
Abstract: Six sets of situations have been reproduced from "The Rural University: Experiment in Educational Innovation" to identify four types of risks, viz. technical, economic, social, and environmental. The case analysis suggests that there could be at least three propositions about "risk and rural entrepreneurship." These are: 1) In any set of ... More
Reference No: CDT0003Pages: 17Published on: 10, October, 2025
Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More
Reference No: ECO0336TECPages: 10Published on: 6, September, 1999
Abstract: The note discusses the various price indices available in India, and their measurements, analyses their historical trends, and comments on their usefulness and limitations. Data on select countries' inflation rates are also provided and analysed. ... More
Reference No: CMA0506Pages: 27Published on: 1, January, 1979
Abstract: This case describes the 1979 status of "social forestry" activities in the state of Gujarat with particular emphasis on the jurisdiction of Ahmedabad Extension Circle. The social forestry activities considered are those in no-tribal, non-forest areas, viz. roadside and canal bank plantations, village woodlots, private tree farms, institutional premises, and botanical ... More
Reference No: PSG0080EXPages: 26Published on: 24, November, 2000
Abstract: In 1998, the Southern Railway (SR) undertook a project to qualitatively
upgrade its railway timetable, with the objective of making
it more user-friendly. The outcome of this effort, which resulted
in the publication of a significantly improved version of
the timetable in August 1998, had a dramatic impact in how it
was ... More
Reference No: OB0001(B)Pages: 2Published on: 1, January, 1966
Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More
