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  1. Upgradation of the Pump Station Project Phase I in the Naharkatiya-Barauni Pipeline of Oil India Limited

    Authors: Dutta, Goutam;

    Reference No: PSG0135 Pages: 38 Published on: 9, February, 2021

    Abstract: Oil India Limited (OIL) wanted to replace pumps and generators in nine pumping stations located in three states of India—Bihar, West Bengal and Assam—with 1157-km-long pipelines. This case deals with several types of uncertainties and complexities faced by the project team: selection of pumps, monsoon (weather) problems, drawing ... More

  2. WHRRL: Facilitating Agricultural Finance through Block-Chain Technology

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CMA0823 Pages: 19 Published on: 15, April, 2021

    Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More

  3. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

  4. Teams and Conflicts: Cross-functional Conflict at Aguaverd (Part C)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

    Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

  5. Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma

    Authors: Dave, Shruti;

    Reference No: F&A0516 Pages: 4 Published on: 24, April, 2014

    Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More

  6. Arvind Limited: Confronting the Sustainability-Profitability Dilemma

    Authors: Singh, Kunwar Milind; Athaide, Gerard A; Jaiswal, Anand Kumar; Raj, S P;

    Reference No: STR0496 Pages: 18 Published on: 31, December, 2025

    Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More

  7. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

  8. MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy

    Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

    Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

    Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

  9. Data Warehousing and Multi-Dimensional Data Modeling

    Authors: Krishnamoorthy, Srikumar;

    Reference No: CISG0125 Pages: 14 Published on: 20, October, 2014

    Abstract: Acme Inc, a large retailer, explores the use of Data warehouse for addressing their decision support infrastructure Challenges. Acme plans for a pilot study to assess the feasibility and evalurate the business benefits of using Data warehouse. The focus of this case is to ascertain the steps involved in design, ... More

  10. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

  11. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  12. Introducing a New Candy: Development of a Marketing Plan by the DS Group (B)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(B) Pages: 6 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  13. From Dependency to Self-reliance: The Jawaja Experiment in Learning and Development

    Authors: Gupta, Ranjit;

    Reference No: CMA0666 Pages: 17 Published on: 1, January, 1988

    Abstract: The case discusses some aspects of an "experiment" in educational innovation and rural development in a backward block-Jawaja in Ajmer district of Rajasthan. The experiment is still continuing; hence the observations presented are tentative, subject to such revisions as further experience may suggest. The case describes the formation of two ... More

  14. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  15. Amul - 2014

    Authors: Dixit, Mukund;

    Reference No: BP0375 Pages: 75 Published on: 7, April, 2014

    Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More

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