Search results for 'and'

Authors: Bhandari, Labdhi R;

Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Gandhi, V P;

Reference No: F&A0061 Pages: 3 Published on: 1, January, 1967

Abstract: Companies under a managing agency house and located in the same industrial area decide to start a common services company for facilities like water, electricity, security, steam, firefighting, etc. The question of advisability of starting such a company from the tax angle is raised. ... More

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Authors: Manikutty, S;

Reference No: PSG0065TEC Pages: 20 Published on: 1, January, 1993

Abstract: This note describes the concept of MOUs conditions for their effectiveness, origin of the concept, different kinds of MOUs and their format, the mechanisms of monitoring MOUs and the lessons for meaningful application of MOU concept. It briefly describes the experiences in some countries and discusses the reasons for the ... More

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Authors: Ravichandran, N.; Patel, Malay;

Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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Authors: Daswani, Arzoo; Vyas, Preeta H;

Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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Authors: Ravichandran, Ramamoorthy.;

Reference No: BP0360 Pages: 20 Published on: 31, July, 2013

Abstract: The case illustrates an entrepreneurial voyage and venture creation and through it helps in identifying the reasons and causes for that venture’s failure. It also enables discussion on the importance of planning a venture, more importantly; financing, managing, growing, and ending a venture and on how to avoid the ... More

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Authors: Pathak, H N;

Reference No: ECO0185TEC Pages: 7 Published on: 1, January, 1974

Abstract: The note discusses the manner in which entrepreneurs understand and estimate or evaluate demand at the project planning stage. It largely discusses demand in terms of a few cases of projects. ... More

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Authors: Gandhi, Shailesh;

Reference No: F&A0474TEC Pages: 10 Published on: 21, March, 2005

Abstract: This note defines the concept of deferred tax arising from timing differences between the accounting income and tax income. It gives detailed procedures for computation of deferred tax under various situations along with journal entries and provides details of presentation of deferred tax liability or asset in the financial statements. ... More

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Authors: Pandey, I M;

Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

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Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

Reference No: JSW0001(C) Pages: 15 Published on: 27, April, 2022

Abstract: This case is the third of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0263 Pages: 9 Published on: 8, January, 2001

Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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Authors: Chandwani, Rajesh; Varkkey, Biju;

Reference No: P&IR0229 Pages: 4 Published on: 23, June, 2015

Abstract: The case describes the dilemma of Mr Mehta, Regional Head HR of AXZ, a large IT company in India. Mr Mehta had received an appeal from an employee Mr Rajesh Kumar who alleged that he was wrongly appraised by his manager Mr Yogesh Desai. Both Desai and Kumar have presented ... More

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