Search results for 'and'

Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Ramanathan, K V;

Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: Gupta, G S; Rao, T Dayakar;

Reference No: ECO0307TEC Pages: 13 Published on: 1, January, 1986

Abstract: The note discusses various methods for estimating an economic function and the uses of an estimated demand function for managerial decisionmaking. In particular, time series data for groundnut oil is used, and the regression method is explained in detail ... More

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Authors: Pandey, Ajay; Raghuram, G;

Reference No: CISG0080 Pages: 13 Published on: 5, September, 2003

Abstract: In early 1999, Canto Systems Limiteds (CSL) bid was the only response to Queen Port Trusts (QPT) tender for the supply/ installation of hardware, and the development of software. The tender quote, however, did not include any documented basis for determining the total person-months and bid amounts. While the final contract ... More

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Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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Authors: Pandey, Ajay; Morris, Sebastian;

Reference No: ECO0350(A) Pages: 9 Published on: 26, December, 2006

Abstract: The Indian electricity sector was opened to the private sector under the IPP policy. The NTPC, India's largest and perhaps most efficient generator had to respond to the changing scenario. It set out to set up the Simhadri project in Andhra Pradesh, going beyond to original mandate. The IPP policy, ... More

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Authors: Huber, Hans;

Reference No: CIPR0020(B) Pages: 13 Published on: 22, April, 2015

Abstract: Cost-benefit analyses for the new greenfield airport 'Notre Dame des Landes' near Nantes (France) were tools to justify major sunk costs expenditures. A structured approach to forecasting traffic over the long run and to infer appropriate revenues versus costs are essential parts of it. A scenario-based approach was chosen which ... More

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Authors: Pandey, Mohan;

Reference No: ECO0346TEC Pages: 20 Published on: 18, March, 2002

Abstract: While the Indian economic reforms initiated 1991 were mandated by a crisis, their continuance by the successive non-Congress governments is not easily explained. This note attempts to understand the socio-political back drop of economic realities to explore the nature of the economic growth of Independent India, and argues that the economic ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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Authors: Desai, B.M.;

Reference No: CMA0206 Pages: 8 Published on: 1, October, 1970

Abstract: The case raises the issues of who and how should the farmers' demand for credit be determined. These issues are raised with a view to analyse their policy implications for the supply of credit vis-a-vis availability of credit. The case focuses these problems in the context of changing agriculture. ... More

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Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0314 Pages: 5 Published on: 1, January, 1977

Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More

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