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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'
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Selling Sketches - The case of Artistically Yours (B)
Authors: Tripathi, Sanjeev;
Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More
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Mahanagar Hospital
Authors: Ramani, K V; Trivedi, Poonam; Malek, Imran;
Reference No: CMHS0010 Pages: 12 Published on: 20, October, 2010
Abstract: Investigations play a very important role in medical diagnosis. Laboratory results are estimated to affect 60-70 per cent of the most important decisions in patient care. Timely collection of sample and delivery of accurate test results are, therefore, important quality indicators of performance of any laboratory. Lab procedures are divided ... More
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Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)
Authors: Manikutty, S;
Reference No: BP0255 Pages: 29 Published on: 5, December, 2000
Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More
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Evaluating the Request for Proposal (RFP) of Integrated Financial Management System (IFMS), Phase - II Gujarat
Authors: Jain, Rekha;
Reference No: IS0138 Pages: 16 Published on: 6, February, 2019
Abstract: The Integrated Financial Management System (IFMS) of the Gujarat government was a complex system that spanned multiple departments and stakeholders. It had been operational since 2009. However, over time, the underlying technology had become obsolete and the government wanted to upgrade to IFMS Phase-II on a new platform and provide additional ... More
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AfterBoards: Turning Oranges Into Opportunities
Authors: Singh, Aakarsh; Gupta, Vishal;
Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025
Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More
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NTPC, Tanda
Authors: Maheshwari, Sunil K;
Reference No: HRM0247 Pages: 19 Published on: 8, June, 2022
Abstract: The Tanda unit of UPSEB was a distressed asset—dues to the power generator supplying UP— NTPC— were mounting. Finally, a resolution of debt was negotiated with the unit to be handed over to NTPC in place of debt. The challenge for NTPC was to turn the plant around from ... More
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Monitoring Oil Leaks at Dhariwal Infrastructure Limited
Authors: Sriram, Karthik; Kotia, Utsav; Shrivastava, Shrikant;
Reference No: O&DS0010 Pages: 6 Published on: 28, November, 2025
Abstract: Dhariwal Infrastructure Limited, a subsidiary of the Calcutta Electric Supply Corporation Limited (part of the RP-Sanjiv Goenka Group), operates a 2 × 300 megawatt thermal power plant in Chandrapur, Maharashtra. To enhance risk management and process excellence, the plant identified the need for an improved monitoring system for the main oil tank in ... More
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Work Sytems - Case of Post Offices
Authors: Korgaonker, M G;
Reference No: PROD0136TEC Pages: 7 Published on: 1, January, 1977
Abstract: This note deals with the design of work systems in post offices to understand the transformation process underlying the operating system. The note focuses on the tasks, flows and storages in the operating systems of post offices, and how work systems can be suitably designed taking into account the volume ... More
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GMR KUAEL: The Longest Road PPP
Authors: Raghuram, G.; Udaykumar, Prashanth D.; ;
Reference No: CIPR0026 Pages: 27 Published on: 18, November, 2016
Abstract: GMR Infrastructure Limited (GMRIL) had to make a decision on its continued role in the 555.48 km Kishangarh Udaipur Ahmedabad (KUA) Expressway Project, India's then longest road public-private partnership (PPP) project. GMR had terminated the contract citing NHAI's failure in fulfilling Conditions Precedent (CP) of providing (i) environment clearance (EC), (ii) ... More
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Aries Agro - Leveraging IoT in Facility Logistics
Authors: Roy, Debjit; Srivastava, Prateek;
Reference No: PROD0328 Pages: 17 Published on: 21, September, 2020
Abstract: Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell short of addressing these challenges, the firm contemplated the implementation of an IoT (Internet of things) based solution. This IoT based solution captures the movement of workmen and generates ... More
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Emotional Intelligence Caselets
Authors: Vohra, Neharika; Bhayana, Chayanika;
Reference No: ADCLOD0007CL Pages: 3 Published on: 11, September, 2025
Abstract: The caselets help bring out challenges and opportunities around navigating emotionally-laden interpersonal and team situations in workplaces. When faced with situations that evoke negative emotions in oneself and others, leaders struggle to find an appropriate response, often resorting to behaviours that may prove to be counterproductive. The aim of the ... More
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A Note on Decision-Making
Authors: Gupta, Vishal; Brahmbhatt, Kruti;
Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018
Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More
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Lubol India Limited (B)
Authors: Banerjee, Bibek; Raghuram, G;
Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
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Crossword - Consumer Relationship Management
Authors: Sinha, Piyush Kumar; Sood, Vandana;
Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005
Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More
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The Pomegranate Story
Authors: Agarwal, Anurag K;
Reference No: BP0334 Pages: 10 Published on: 22, September, 2010
Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More
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