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Authors: Pandey, Neeraj; Jaiswal, Anand Kumar;

Reference No: BP0331 Pages: 18 Published on: 5, October, 2009

Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More

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Authors: Roy, Subhadip; Dandge, Priyanka;

Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

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Authors: Jain, Rekha;

Reference No: IITCOE0007 Pages: 26 Published on: 30, May, 2019

Abstract: The case highlights the design, process changes and implementation challenges deploying web-based solution for property registration - Stamps and Management of Property and Documents Application (SAMPADA) in 2015 in Madhya Pradesh, India. SAMPADA was developed and implemented under the initiative and leadership of the then Inspector General Registration and Superintendent of ... More

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Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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Authors: Kaul, Asha;

Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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Authors: Issac, Akkanad M;

Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

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Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(A) Pages: 14 Published on: 13, October, 2017

Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More

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Authors: Jain, Rekha; Mandi, Sushma;

Reference No: IITCOE0001 Pages: 33 Published on: 23, December, 2008

Abstract: The case discusses Vodafone's acquisition of Hutch Essar Ltd (a mobile company operating in India). The situation unfolds in 2006-07. The Indian telecom market, especially the mobile segment, had been booming and valuation of Indian companies was very high. Foreign companies operating in stagnant developed markets saw Indian markets as ... More

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Authors: Madappa, P P; Malya, M Meenakshi;

Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

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