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Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;
Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;
Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;
Reference No: JSW0001(B) Pages: 16 Published on: 27, April, 2022
Abstract: This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More
Authors: Shah, B G; Siddappa, M;
Reference No: F&A0177 Pages: 31 Published on: 1, January, 1970
Abstract: Part I describes the appraisal of a loan application from Hari Kaka (a deficit farmer at the existing level of consumption and output) for financing the sinking of a well, installing a pump-set, and purchasing of loans and repayment of his past debts. It also provides details about Hari Kaka's ... More
Authors: Acharya, Prachi;
Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010
Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More
Authors: Garg, Pulin K;
Reference No: OB0121TEC Pages: 11, 11, 8 Published on: 1, January, 1980
Abstract: This note comprising five segments is exclusively based on the author's experience of design and development processes in the Indian context. The first part of the note states some of the commonalities observed across many organizations. The second part of the note provides a model of the dynamics of organization ... More
Authors: Vohra, Neharika; Patnaik, Snigdha;
Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014
Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More
Authors: Sharda, Kirti;
Reference No: OB0241(C) Pages: 3 Published on: 23, March, 2020
Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More
Authors: Varkkey, Biju; Shah, Virangi;
Reference No: HRM0264 Pages: 31 Published on: 24, February, 2025
Abstract: Stakeholders Empowerment Services (SES), is a not-for-profit proxy advisory firm based in Mumbai, India, with over 40 employees. Founded by Jitendra Nath Gupta (JNG), SES primarily aimed to protect investors from corporate scandals by providing research-backed voting recommendations. JNG assembled a unique team with about 73% of employees coming from underprivileged backgrounds ... More
Authors: Koshy, Abraham;
Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More
Authors: Jain, Rekha; Raghuram, G;
Reference No: CIPR0013 Pages: 60 Published on: 27, June, 2013
Abstract: This case is based on a review of the Memorandum of Understanding between Rajasthan State Warehousing Corporation (RSWC), a government owned corporation and Shree Shubham Logistics Limited (SSLL), a private entity. In this context, it highlights the issues and challenges in managing Public Private Partnerships in rural infrastructure in agri ... More
Authors: Pandey, Ajay; Raghuram, G;
Reference No: CISG0080 Pages: 13 Published on: 5, September, 2003
Abstract: In early 1999, Canto Systems Limiteds (CSL) bid was the only response to Queen Port Trusts (QPT) tender for the supply/ installation of hardware, and the development of software. The tender quote, however, did not include any documented basis for determining the total person-months and bid amounts. While the final contract ... More
Authors: Rao, T V;
Reference No: OB0041 Pages: 24 Published on: 1, January, 1977
Abstract: This case describes the organizational and social situations existing in a few Indian villages. This case presents data on the organizational setup of the Primary Health Centres (PHCs), roles performed, research data on attitudes of the people towards family planning, and interpersonal transactions of family planning workers with villagers. Given ... More
Authors: Sahay, Arvind;
Reference No: MAR0362(B) Pages: 1 Published on: 31, May, 2005
Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More
Authors: Bhatnagar, S C;
Reference No: CISG0016 Pages: 21 Published on: 1, January, 1993
Abstract: The case provides information on the Information Technology development and applications in Egypt, and the initiatives taken by the Egyptian Government to promote the use of IT. It discusses the setting up of the cabinet Information and Decision Support Center (IDSC) in 1985-86, and its growth during the next seven ... More
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