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  1. Management of Personal Selling Effort (B): A Note-Brief Illustrations on Recruitment, Training and Development of Sales Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(B)TEC Pages: 4 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  2. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

  3. Tilebazzar: Selling Tiles and Ceramics Online

    Authors: Verma, Sanjay ;

    Reference No: IS0148 Pages: 23 Published on: 21, March, 2025

    Abstract: The case describes the challenges faced by two young entrepreneurs, Nikita Maheshwari and her brother Shikhar Maheshwari, who founded a company known as Tilebazzar. After trying for more than a year or so they were seriously considering closing the startup. Tilebazzar was an Online match-making platform for tile trading, that ... More

  4. A Note on the Energy Scenario in India and the Potential of Solar Energy

    Authors: Moorthy, Ravi Chandran;

    Reference No: MAR0299TEC Pages: 8 Published on: 1, January, 1989

    Abstract: The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, in that order. Given the available alternatives and potential of solar energy, the note concludes that ... More

  5. Price and Non-Price Factors for Agricultural Development under New Economic Policies

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0784TEC Pages: 17 Published on: 1, January, 2000

    Abstract: This note first briefly discusses the new economic policies as they pertain to the agricultural sector. It then formally tests the impact of relative farm prices which these policies aim to improve and the non-price factors on both aggregate agricultural output and marketed surplus considering the Nerlovian type of Partial ... More

  6. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

  7. Poultry Development in India with Special Reference to the North Eastern Region: Objectives and Policies

    Authors: Gupta, Tirath; Vithal Deepinder;

    Reference No: CMA0464TEC Pages: 6 Published on: 11, December, 1978

    Abstract: The note presents the data on the growth of poultry industry in India and the North Eastern Region and brings out the economic importance of the exotic hen breeds. Issues relevant for economic analysis of three different systems of poultry keeping, i.e. 1) Deep-litter, 2) Cage, and 3) Free range back yard, ... More

  8. Agricultural Refinance and Development Corporation: Its Objectives, Structures, Pollicies, and Performance

    Authors: Desai, Bhupat M;

    Reference No: CMA0437TEC Pages: 13 Published on: 7, July, 1977

    Abstract: This note covers the objectives, structure, policies, and performance of the Agricultural Refinance and Development Corporation. After briefly discussing the objectives of this Corporation, the issue of sources and uses of funds of the corporation is dealt with. The note also discusses the criteria and procedures for refinancing, in addition ... More

  9. Ramesh and Gargi (B)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

  10. Sale, Scope of 'Goods' and Taxation

    Authors: Pathak, Akhileshwar;

    Reference No: BP0407TEC Pages: 7 Published on: 29, March, 2017

    Abstract: Is software, music and film stored on CDs or downloaded from the internet goods? The question is important for the consumer rights and application of sales tax. Property first emerged as tangible things. This could be either moveable or immoveable property. Moveable property is what is not immovable property. Goods ... More

  11. Forward Buying and Speculation**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0040TEC Pages: 6 Published on: 1, January, 1965

    Abstract: Principles of forward marketing with examples, and their applications in the area of purchasing. ... More

  12. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

  13. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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