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  1. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

  2. Export of Fruits and Vegetables by Farmers' Cooperatives

    Authors: Seetharaman, S P;

    Reference No: CMA0532 Pages: 16 Published on: 1, January, 1980

    Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More

  3. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

  4. Organization Structure, Design and Development (Parts I,III,IV)

    Authors: Garg, Pulin K;

    Reference No: OB0121TEC Pages: 11, 11, 8 Published on: 1, January, 1980

    Abstract: This note comprising five segments is exclusively based on the author's experience of design and development processes in the Indian context. The first part of the note states some of the commonalities observed across many organizations. The second part of the note provides a model of the dynamics of organization ... More

  5. Monitoring and Follow-up of Rural Lending by NABARD

    Authors: Singh, Gurdev;

    Reference No: CMA0675TEC Pages: 29 Published on: 1, January, 1989

    Abstract: This note discusses the nature of follow-up exercises by NABARD for its refinance of rural development activities. It gives the proforma for various NABARD returns compiled at branch, district, and regional level by the concerned banks, and the back-up register maintained at branch level for collecting information on loans under ... More

  6. Bangalore Integrated Systems and Solutions Pvt Ltd (A)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

    Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

  7. Organizing for Productivity and Implementing Productivity Programs at Shop Level

    Authors: Shukla, P R;

    Reference No: PROD0190TEC Pages: 5 Published on: 1, January, 1984

    Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More

  8. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

  9. Poverty Alleviation and Rural Development: Some Reflections

    Authors: Gupta, Ranjit;

    Reference No: CMA0669TEC Pages: 11 Published on: 1, January, 1988

    Abstract: Describes the poverty alleviation programmes in the country. Discusses the factors which hamper the development of rural areas and questions the Sixth Plan strategy of classifying the rural poor as a single category of "rural population below the poverty line." Instead, the note suggests two categories - 1) extremely poor or ... More

  10. A Note on Community and Social Structure **

    Authors: Haque, S M ;

    Reference No: CMA0419TEC Pages: 4 Published on: 17, December, 1976

    Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More

  11. State and the Fundamental Rights

    Authors: Pathak, Akhileshwar;

    Reference No: BP0412TEC Pages: 7 Published on: 12, July, 2017

    Abstract: The Constitution of India constitutes India as a Union of States. Having given all the governing powers to the combine of the legislature and executive, it carves out certain basic rights for the individual against the state power, as the Fundamental Rights. The rights include the right of equality, freedom ... More

  12. Public Policy for Agriculture and Rural Development: A Framework for Analysis

    Authors: Gupta, Anil K;

    Reference No: CMA0707TEC Pages: 12 Published on: 1, January, 1991

    Abstract: The note provides a framework for analysing agricultural and rural development policies. Four models are used 4-S to link spatial, seasonal, sectoral, and social aspects of a policy. 3-A to link access, assurance, and ability. Socio-ecological paradigms to analyse the relationship between ecological variables and portfolio choices of the households. ... More

  13. Industrial Workforce In India

    Authors: Goyal, R C;

    Reference No: OB0127 Pages: 5 Published on: 1, January, 1966

    Abstract: The note traces the growth of Industrial workforce and trade union in India. It was used in the class as basis for discussion. ... More

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