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Authors: Varkkey, Biju; Shah, Virangi;
Reference No: HRM0251 Pages: 23 Published on: 26, January, 2022
Abstract: The premises of Wistron Infocomm Manufacturing (India) Private Limited (WIMPL) a 100% subsidiary of Wistron Corporation (WC), Taiwan, was vandalized by a group of agitated contract workers on December 12, 2020. Located in Narasapura in Karnataka state of India, WIMPL is a contract manufacturer of Apple Inc’s iconic iPhones, under the ‘Make ... More
Authors: Verma, Sanjay;
Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024
Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More
Authors: Sahoo, Debajani; Vyas, Preeta H;
Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Authors: Desai, Bhupat M; Namboodiri, N V;
Reference No: CMA0725 Pages: 15 Published on: 1, January, 1995
Abstract: Considering the production function framework this note examines the contributions of land, credit-financed investment, and technological change to agricultural production during pre and post-Green Revolution (GR) phases. The contributions of cretit-financed investments and technological chanage significantly improved in post-GR phase. The post-GR phase witnessed land and labour with complementary capital ... More
Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;
Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015
Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More
Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;
Reference No: BP0265 Pages: 8 Published on: 8, January, 2001
Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More
Authors: Gupta, G S;
Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979
Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More
Authors: Satia, J K;
Reference No: PSG0003 Pages: 8 Published on: 1, January, 1976
Abstract: This case outlines the problems of an Auxiliary Nurse Midwife (ANM) in motivating new couples for acceptance of family planning. Her targets in the new plan are nearly two and a half times the target of the previous years, and six times her achievement of last year. She consulted The ... More
Authors: Pathak, Akhileshwar;
Reference No: STR0462TEC Pages: 7 Published on: 31, March, 2021
Abstract: Business contracts have come to have an entire agreement clause that seeks to exclude all communications prior to making the contract. Assigned contracts are fully binding, the clause is highly effective in excluding all representations, promises and agreements preceding the signed contract. The note reviews court judgements to explore the ... More
Authors: Rajdhyaksha, Ujvala; Vohra, Neharika; Bhatnagar, Deepti; Moorthy, Ravi;
Reference No: OB0213 Pages: 16 Published on: 5, March, 2013
Abstract: This case is in four parts, highlighting the crossroads at which the protagonist Savita finds herself in and the difficulties she faces in balancing her career aspirations with family responsibilities. A Fellow of Indian Institute of Management (IIM) Ahmedabad, Savita’s dilemmas concern working in a prestigious management institute in ... More
Authors: Kedas, Satishwar; Sinha, Ankur;
Reference No: CIIE0019 Pages: 14 Published on: 28, August, 2020
Abstract: Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. ... More
Authors: Roy, Debjit;
Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020
Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More
Authors: Singh, Gurudev;
Reference No: CMA0528TEC Pages: 5 Published on: 1, January, 1980
Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More
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