Search results for 'marketing strategy a n'

Authors: Seetharaman, S P; Mohanan, N;

Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

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Authors: Seetharaman, S P;

Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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Authors: Singh, Amarjeet;

Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

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