Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: HRM0261Pages: 12Published on: 18, January, 2024
Abstract: Founded in 2003, Riser Import & Export Pvt. Ltd. (RIEPL), Surat (India) designed, manufactured and sold industrial scale air cooling equipment parts under the brand name “Riser WindKing” (RWK). It was a family owned MSME with clients in industries like pharma, textile, etc. Since the company provided specialized solutions, a technically sound ... More
