Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: MAR0385(B)Pages: 13Published on: 17, August, 2007
Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More
Reference No: HRM0249Pages: 12Published on: 25, March, 2021
Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More
Reference No: IGPC0003Pages: 27Published on: 10, October, 2025
Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More
Reference No: CMHS0037Pages: 27Published on: 31, March, 2016
Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More
Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
Reference No: HRM0252Pages: 17Published on: 14, July, 2022
Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More
Reference No: CMHS0014(B)Pages: 12Published on: 22, June, 2012
Abstract: The increasing load on CMC hospital services over the years and its consequences on service quality has been a matter of great concern to Dr Suranjan Bhattacharji, the Director of CMC Hospital, Vellore. The hospital resources were getting stretched beyond limits in order to cope with the demand for services. ... More
Reference No: BP0393Pages: 25Published on: 16, February, 2016
Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More
Reference No: F&A0525Pages: 27Published on: 14, March, 2015
Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More
Reference No: RJMC0017Pages: 7Published on: 27, May, 2011
Abstract: Dr. Narendran, Director, Indian Medicine (Siddha) College, has been requested by the Head of the College's Pharmacology Department to ensure intellectual protection for, and commercialisation of, a formulation that he had developed for coronary atherosclerosis. Such a request has been made for the first time in the College, and the ... More
Reference No: PSG0084Pages: 11Published on: 24, October, 2002
Abstract: This case study discusses various issues in toll based BOT projects. L&T Transportation Infrastructure Limited (LTTIL), the BOT operator has been facing financial problems, experiencing a difficult time collecting tolls from the Athupalam Bridge segment of the Coimbatore Bypass project. Though LTTIL and the Government have been trying to ... More
Reference No: RJMC0013Pages: 13Published on: 8, November, 2010
Abstract: The Director of the National Institute of Siddha, Chennai, has to decide on a strategy to meet his objective of developing, promoting, and propagating the science and art of Siddha, an ancient system of medicine. The strategy assumes importance in the light of the recent efforts of the government to ... More
