Reference No: MAR0524Pages: 18Published on: 30, December, 2021
Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More
Reference No: STR0496Pages: 18Published on: 31, December, 2025
Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More
Reference No: PROD0175(E)TECPages: 11Published on: 1, January, 1982
Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More
Reference No: OB0246(C)Pages: 3Published on: 29, March, 2023
Abstract: Case (C) untangles the series of events where the petition filed by Mistry is heard by NCLAT. In December 2019, NCLAT reversed the earlier order completely. It restored Mistry as the Executive Chairman of Tata Sons and Director in the Tata Group terming his dismissal illegal. ... More
Reference No: CMA0811(A)Pages: 26Published on: 1, January, 2005
Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More
Reference No: MAR0385(B)Pages: 13Published on: 17, August, 2007
Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More
Reference No: STR0486Pages: 16Published on: 19, May, 2025
Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More
Reference No: MAR0265(D)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0265(E)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: F&A0482(A)Pages: 42Published on: 19, August, 2008
Abstract: During early 2005, the Wilh Wilhelmsen (WW) group was being restructured by integrating the two main divisions, Barwil (ship services at port) and Barber International (ship management services). They formed a new parent entity called Wilhelmsen Maritime Services (WMS) under the WW group. At this point, Unitor, one of the world's ... More
Reference No: COMM0025 Pages: 22Published on: 10, September, 2020
Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More
Reference No: OB0246(B)Pages: 4Published on: 29, March, 2023
Abstract: Case (B) focuses on the aftermath of petition filing by Mistry in NCLT. In July 2018, the final order was passed. It rejected Mistry’s claims, and RNT was in the clear. Mistry challenged the verdict in the National Company Law Appellate Tribunal (NCLAT). ... More
Reference No: MAR0265(B)TECPages: 4Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
