Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: ECO0009(B)Pages: 7Published on: 1, January, 1966
Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965-66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More
Reference No: PSG0132Pages: 8Published on: 18, March, 2020
Abstract: The government is considering a semi high-speed rail project to tackle some of the current issues associated with the public transportation system in the proposed area. Given the hilly terrain of the area, the current means of transportation are very slow and unreliable. Several studies had shown that the lack ... More
Reference No: ECO0011(B)Pages: 8Published on: 1, January, 1966
Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a longterm forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More
Reference No: QM0255TECPages: 14Published on: 30, November, 2011
Abstract: The aim of this technical note is to discuss the Generalized Linear Model (GLM) with examples through the software R. GLM has wide scope and includes Binary logistic regression, Poisson, Gamma, Inverse Gaussian and Multiple Linear Regression with Gaussian error. We have discussed binary logistic regression (BLR) and Poisson regression ... More
Reference No: CMA0239Pages: 6Published on: 19, October, 1972
Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: MAR0477(D)Pages: 6Published on: 23, February, 2016
Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More
Reference No: BP0294Pages: 29Published on: 1, May, 1998
Abstract: The vision of Airfreight Limited (AFL) was to be an acknowledged leader in providing world class "Integrated Logistics Solutions" (ILS). The company was a family business involving clearing and forwarding, dating from 1867. AFL came formally into existence in 1945. In 1979, a tie-up with DHL Worldwide Express permitted AFL to introduce in ... More
Reference No: F&A0540Pages: 6Published on: 19, December, 2018
Abstract: O.P. Sharma, Convener, Provident Fund (PF) Committee, Kirori Mal College, had to re-invest the amount to be received after the maturity of fixed deposits (FD) in Canara Bank, maturing on July 12, 2018 (INR 5.88 cr.) and on July 14, 2018 (INR 6.70 cr.). He wanted to reinvest the funds in bank FDs for more ... More
Reference No: ECO0370Pages: 16Published on: 3, February, 2026
Abstract: The case describes the evolution, design, implementation challenges and policy dilemmas of India’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY), the world’s largest publicly financed health insurance programme. Through the narratives of Rani, a beneficiary struggling to access care, and Nisha Kumari, a policymaker preparing recommendations for ... More
Reference No: F&A0503Pages: 3Published on: 29, April, 2013
Abstract: Frankies For You is a comprehensive case on standard costing. It stresses the importance of adopting cost control tools like budgeting by small organizations. FFY is a small food joint started by Mr. Raj Singh. After the first month of operation, he finds that though sales volume has increased compared ... More
Reference No: PROD0295Pages: 45Published on: 2, September, 2011
Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More
Reference No: F&A0567Pages: 11Published on: 2, November, 2022
Abstract: Nicolas Dupont, the owner of Chateau de Montana, a struggling (and old) boutique hotel in Crans-Montana Ski Resort, Switzerland, wished to renovate and reposition his family-owned hotel to target higher room rates. Dupont commissioned Olga Mitireva and Yulia Belopilskaya as consultants to assess the proposition. The consultants had to extract ... More