Reference No: STR0469Pages: 30Published on: 20, April, 2023
Abstract: The demand for home deliveries in India soared with the rise of online food delivery (OFD) platforms such as Swiggy and Zomato. On one hand, the OFDs provided the restaurants, much needed visibility, and on the other hand, it empowered the consumers to enjoy delectable food at affordable price within ... More
Reference No: IS0152Pages: 17Published on: 18, December, 2025
Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More
Reference No: STR0483Pages: 20Published on: 30, September, 2025
Abstract: This case provides a lesson for corporate boards on evaluating risks generally in dispute management, and specifically in public–private partnerships where the government party typically enjoys higher bargaining power. Contemporary corporate governance necessitates nuanced planning for resolving disputes, as the decisions of corporate boards can impact the course and ... More
Reference No: BP0345TECPages: 11Published on: 20, July, 2012
Abstract: Are law and ethics different? Is law necessarily ethical? Are all ethical acts legal? These are questions a business manager is confronted with while making business decisions. What is the price he is supposed to pay when he fails to comply legally and/or ethically? Should he care for ethical ... More
Reference No: MAR0416(A)Pages: 28Published on: 21, September, 2010
Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More
Reference No: PROD0311Pages: 38Published on: 31, March, 2016
Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More
Reference No: CMA0079Pages: 12Published on: 7, February, 1967
Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More
Reference No: CIIE0036Pages: 19Published on: 24, March, 2026
Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More
Reference No: P&IR0208Pages: 4Published on: 29, September, 2010
Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More
Reference No: STR0487Pages: 24Published on: 30, December, 2024
Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee.
In a crowded market of multiple players ... More
Reference No: CISG0102Pages: 24Published on: 18, March, 2009
Abstract: A project may fail because of several causes. A rigorous root cause analysis is required before the failure in addressed. In this case, the low delivery rate in a symptom and the root comes are not the people themselves, out the way the working environment in shaped by the Project ... More
Reference No: BP0433Pages: 13Published on: 12, March, 2019
Abstract: The case discusses the upcoming launch of Katzer Motors Private Limited’s first vehicle in India. The vehicle relies on an internationally developed platform, wherein some defects have been identified. These defects were identified just before the launch, and the management team must now find a solution to the problem. ... More
Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
