Search results for 'entrepreneurship d'

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  1. Brooklyn Central

    Authors: Roy, Debjit; Raghuram, G;

    Reference No: PROD0321 Pages: 16 Published on: 6, March, 2020

    Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More

  2. BotGo: Growing Pains

    Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;

    Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019

    Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More

  3. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

  4. Mayaderm

    Authors: Dixit, M.R.;

    Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

    Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

  5. Circles (A): The Birth of an Entrepreneurial Initiative

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

    Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

  6. Memorable Shaadi

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

    Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

  7. Rise of Individual enterpreneurship

    Authors: Pruthi, S P S;

    Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

    Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

  8. Enrich Development Private Limited

    Authors: Maheshwari, Bhawana; Singh, Manjari;

    Reference No: CIIE0022 Pages: 13 Published on: 14, December, 2020

    Abstract: In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized ... More

  9. The International Centre for Entrepreneurship and Career Development (ICECD)

    Authors: Ramachandran, K;

    Reference No: BP0211 Pages: 3 Published on: 1, January, 1989

    Abstract: The case narrates how a woman entrepreneur successfully set up a training organization by effective networking. ... More

  10. The Piano Man

    Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

    Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

    Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

  11. Rohan@BlueOcean Tech

    Authors: Vohra, Neharika; Mendonca, Valerie; Sharma, Supriya;

    Reference No: CIIE0016 Pages: 3 Published on: 31, January, 2020

    Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More

  12. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

  13. Micro Housing Finance Corporation

    Authors: Niendorf, Elisabeth; Milap, Akshay; Mendonca, Valerie; Kathuria, Ajay Kumar; Karna, Amit;

    Reference No: CIIE0021 Pages: 16 Published on: 15, October, 2020

    Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More

  14. Santa Express

    Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

    Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

    Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

  15. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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