Reference No: MAR0492Pages: 23Published on: 28, July, 2017
Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More
Reference No: MCFME0004Pages: 18Published on: 22, April, 2024
Abstract: Oberoi Realty Limited (ORL) has been a success story in Mumbai’s premium real estate space and has created a strong brand value over the years. However, the company has primarily focussed on the high-end category and on specific locations in Mumbai. Over the past 15 years, the high demand for ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
Reference No: BP0289Pages: 39Published on: 23, January, 2003
Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More
Reference No: MAR0485Pages: 11Published on: 11, July, 2016
Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More
Reference No: BP0256Pages: 29Published on: 8, January, 2001
Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More
Reference No: CFR0001Pages: 19Published on: 2, May, 2007
Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More
Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: COMM0007Pages: 20Published on: 9, September, 2011
Abstract: The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: CMA0822Pages: 15Published on: 31, May, 2021
Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More
Reference No: ECO0243Pages: 8Published on: 1, January, 1977
Abstract: This case presents the problems in business policy of a small scale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More
Reference No: MAR0353Pages: 24Published on: 25, February, 2004
Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More
Reference No: MAR0487Pages: 18Published on: 3, January, 2017
Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More
