Reference No: OB0246(D)Pages: 2Published on: 29, March, 2023
Abstract: Case (D) describes the verdict of the Supreme Court that upheld the decision of the board of Tata Sons to remove Mistry as the Chairman of the board. The 282-page-judgment set aside the 2019 judgment of the NCLAT that had restored Mistry as the Executive Chairman of Tata Sons and Director ... More
Reference No: OB0246(C)Pages: 3Published on: 29, March, 2023
Abstract: Case (C) untangles the series of events where the petition filed by Mistry is heard by NCLAT. In December 2019, NCLAT reversed the earlier order completely. It restored Mistry as the Executive Chairman of Tata Sons and Director in the Tata Group terming his dismissal illegal. ... More
Reference No: MAR0306Pages: 16Published on: 1, October, 1995
Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More
Reference No: ECO0105TECPages: 12Published on: 1, January, 1970
Abstract: The note discusses the various areas to be considered before introducing improved technology at various levels of production in Indian industry. It discusses the problem both historically and analytically. ... More
Reference No: CISG0094Pages: 22Published on: 19, June, 2007
Abstract: The case describes a situation where an officer in an organization develops small software that would have helped the organization in growth of its business. In spite of being a very useful application it acceptability is very low. The software has impact on the personal relationship of software project manager ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: CMA0221Pages: 5Published on: 14, October, 1970
Abstract: The bank opened a new branch at taluka level particularly for financing agricultural sector. Leaders of the cooperative banks were not enthusiastic about the role the bank would be able to play. Hence, the bank officials were concerned how to bring the coordination between the commercial banks and the cooperative ... More
Reference No: STR0460TECPages: 8Published on: 17, March, 2021
Abstract: The law of sale of goods gives the buyer the valuable rights of implied conditions to terminate the contract if the supplied goods are not in conformity with the description, not of merchantable quality or not fit for the stated purpose. The parties, however, are free to oust the implied ... More
Reference No: MAR0389Pages: 9Published on: 9, November, 2007
Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More
Reference No: MAR0548Pages: 18Published on: 18, December, 2024
Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
