Reference No: HRM0252Pages: 17Published on: 14, July, 2022
Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More
Reference No: OB0234Pages: 23Published on: 21, August, 2018
Abstract: The case describes how a leader simultaneously addresses various aspects of business and people management to achieve a turnaround. The actions taken by the leader to get rid of the non-functional practices, nurture the existing practices, and create new strategies and processes to accomplish business growth are described. The leader ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: QM0274TECPages: 3Published on: 10, April, 2014
Abstract: In this module, we will discuss hypotheses testing and confidence interval procedures for dependent samples i.e samples which are obtained from the same subjects or related individuals (couples, twins etc.). Often, the purpose of doing so is to compare a characteristic (of the subjects) across two (or more) situations. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: CMHS0033(B)Pages: 11Published on: 31, March, 2016
Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More
Reference No: HRM0241Pages: 34Published on: 3, January, 2019
Abstract: The first company under the Amara Raja Group was established in 1984, i.e. Amara Raja Electronics Limited (AREL) followed by Amara Raja Batteries Limited (ARBL). Its founder leveraged the presence of his family in Renigunta, a rural village in South India, and chose to start the industry there to create ... More
Reference No: ECO0264TECPages: 8 Published on: 1, January, 1979
Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More
Reference No: CIPR0007(B)Pages: 18Published on: 6, July, 2010
Abstract: In October 2005, the representatives of the Planning Commission, Ministry of Railways, Ministry of Commerce and Industry, and Ministry of Shipping met to discuss the RITES recommendations to work towards framing a policy document for running container trains by private and public sector operators on the IR network. Starting with this ... More
Reference No: MAR0505Pages: 6Published on: 2, May, 2019
Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More
Reference No: O&DS0009Pages: 29Published on: 31, October, 2025
Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More
Reference No: IS0139Pages: 12Published on: 18, June, 2019
Abstract: This case chronicles the events in the life of a security guard who would like to enroll his five-year-old daughter in a private school under the Right to Education Act (RTE). Section 12(1)(c) of the RTE Act mandates that private schools reserve at least 25 % of their seats for children from ... More
Reference No: P&IR0158TECPages: 23Published on: 1, January, 1983
Abstract: Data relating to Section 217(2A) of the Companies Act was analyzed to identify the importance attached to the personnel function relative to other functions. This analysis was done sectorally public, private and classified industry-wise following NIC classification. The educational profile of personnel officers was also examined. Data indicates that the ... More
Reference No: CIPR0014(A)Pages: 35Published on: 10, March, 2014
Abstract: The case provides an overview of the history and the subsequent privatization of the Male International Airport. It also highlights the importance of the development of the airport within the spectrum of economic development activities in Maldives. This case particularly focuses on the bid preparation by GMR Infrastructure Limited for ... More
