Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: BP0014(C)Pages: 6Published on: 1, January, 1970
Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
Reference No: P&IR0004(A)Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the reaction of the employees of a State Electricity Board to some serious accidents that took place within the organization. It describes the steps taken by the employees' association in bringing to the management's notice the fact that the accidents were due to the negligence of some ... More
Reference No: P&IR0011(B)Pages: 2 Published on: 1, January, 1966
Abstract: Numerous demands are put forth by the Indian Pilots' Guild to the management of Air India. They employ pressure tactics while bargaining for wages. ... More
Reference No: PROD0171Pages: 19Published on: 1, January, 1981
Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More
Reference No: P&IR0067(A)Pages: 18 Published on: 1, January, 1965
Abstract: The case describes the attempts made by the mill owner's son to streamline the personnel functions of the company. The case lends itself to a discussion on introduction of change and personnel management as well as a more intensive discussion on selection, training, appraisal and organization for personnel management. ... More
Reference No: PROD0192(B)Pages: 12 Published on: 1, January, 1985
Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More
Reference No: PROD0219Pages: 10 Published on: 1, January, 1992
Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More
Reference No: BP0008Pages: 9Published on: 1, January, 1965
Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More
Reference No: PROD0297Pages: 19Published on: 15, February, 2014
Abstract: In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for ... More
Reference No: PROD0253Pages: 15Published on: 26, March, 2003
Abstract: The case presents a novel approach to manage the logistics function of multi product environment. The proposed system is a version of Toyota production system in the context of the logistics functions. The central issue is inventory management. The proposed system is conceptually simple, but raises a large number of ... More
