Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: BP0263Pages: 9Published on: 8, January, 2001
Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More
Reference No: PROD0136TECPages: 7Published on: 1, January, 1977
Abstract: This note deals with the design of work systems in post offices to understand the transformation process underlying the operating system. The note focuses on the tasks, flows and storages in the operating systems of post offices, and how work systems can be suitably designed taking into account the volume ... More
Reference No: QM0285Pages: 14Published on: 12, October, 2023
Abstract: This case study focuses on computing the value of concessions (subsidies) offered to select passenger segments, particularly students and senior citizens, by a state-owned public transport corporation. In its current form, however, the subsidy structure is telescopic and does not correlate with value of services offered and fares paid by ... More
Reference No: MAR0186Pages: 13Published on: 1, January, 1978
Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More
Reference No: ECO0282TECPages: 25Published on: 1, January, 1982
Abstract: This note analyses the process of economic growth and structural change in the Indian economy during the first three decades of planning. It provides detailed information on the trends and structural changes in several macroeconomic variables such as national income, domestic saving , domestic capital formation , aggregate consumpation expenditure sectoral price ... More
Reference No: RJMC0044Pages: 23Published on: 12, June, 2018
Abstract: Parikrma Humanity Foundation established and headed by Ms. Shukla Bose runs four schools from grade UKG to XII for children living in slums. All children are educated free of cost in English medium through a variety of pedagogies which are participative, learner centered and have been evolved by teachers in ... More
Reference No: F&A0559(B)Pages: 11Published on: 23, August, 2021
Abstract: NTL suffered huge losses in its foreign exchange hedging activities as its highly complex leveraged structured products backfired badly in the wake of the Global Financial Crisis of 2007 and 2008. The CFO and the Treasury head have both been sacked, and Joshi, the new CFO, has embraced aggressive litigation as NTL’ ... More
Reference No: MAR0380Pages: 34Published on: 26, June, 2006
Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More
Reference No: PROD0162TECPages: 4Published on: 1, January, 1980
Abstract: This note deals with the capacity measurement of a production system. Various factors influencing capacity are highlighted, and their effects on capacity measurement are discussed. ... More
Reference No: PROD0312Pages: 13Published on: 24, September, 2015
Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More
Reference No: F&A0253TECPages: 29Published on: 1, January, 1974
Abstract: Deals with the concepts, techniques and procedures for inventory valuation in a manufacturing organization. The note describes the two major systems of cost accounting job and process. Also, included in the note, are the different bases of costs for inventory valuation, viz. actual versus standard cost, and direct or variable ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: BP0414Pages: 10Published on: 4, December, 2017
Abstract: The case discusses the issues related to Zee Tele Films Limited’s claims that the Board of Cricket Control of India was “state” and could act arbitrarily in the award of telecasting rights. The “state” as defined in Article 12 includes “other authorities”, and these are subject to the constitutional limitations. ... More
Reference No: CISG0094Pages: 22Published on: 19, June, 2007
Abstract: The case describes a situation where an officer in an organization develops small software that would have helped the organization in growth of its business. In spite of being a very useful application it acceptability is very low. The software has impact on the personal relationship of software project manager ... More
